5 Surprising Reasons Why Ignoring Digital Health (and Social Media) is a Big Mistake

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5 Surprising Reasons Why Ignoring Digital Health

is a Big Mistake

I Don't Want to Hear Any More About Digital Health!

Some Feel this WayBecause . . .

They Believe Digital Health is a Big (Overhyped)

Bubble . . .

That's About to Burst (Pop!)

Or, the Demographics . . .

Don't Add Up

Here Are 5 Reasons This Thinking Makes No Sense

PwC 2012: Young Most Likely to Use Health Social Media

Let's Start With the Data

Data Source: PricewaterhouseCoopers

The Obvious Conclusion: My Audience Looks Like This, So I Can Ignore Digital Health

The Data Tells a Hidden Story . . .

That Reveals a Major Reason Digital Health Can't Be Ignored

Digitally Connected and Savvy Youth Will Shape Their Parents' Health Decisions

This Will Increase As They Get Older, and It May Be Happening Right Now

(Doesn't it Make Sense to Learn Digital?)

Youth Are a Hot Commodity for Payers

Payers Are the Primary Economic Gatekeepers of

the U.S. Health System

Youth Are Cheaper to Cover

Payers Are Diving into Digital

The Take Away: Follow Their Lead or Be Left Behind

*

Learn to Surf the Digital Ocean . . .

Before You're Swamped by the Coming Demographic Wave

Pew Internet 2012: Minorities More Likely to Rely Solely on Mobile Web

Let's Go Back to the Data

Data Source: Pew Internet and American Life Project

For Majority-Minority America, the Digital Divide is Fading and the Mobile Future is Here

The Lesson: Mobile (and Digital Health)

is No Longer an Option

Data Source: Brookings Institution

Technology, Big Data Poised to Reveal New Clinical Insights and How Digital Impacts Health Behavior

PatientsLikeMe Demonstrating Online Social Connections Improve Quality

of Life, Adherence and More

Ginger.io Using Mobile to Predict Negative Health Behaviors and

Improve Care

As Hospitals Slowly Adopt Emerging Technologies . . .

Many Hospitals Have Been Slow to Embrace Digital,

But Uptake is Increasing Article Source: eMarketer

Hospitals Like Mayo Clinic Are Demonstrating Digital Engagement Can

Bring Benefits to Patients and the Institution

Physicians Will Have to Adapt — and Quickly

Accelerating Trend: Physicians Moving from Private Practice to Hospital Employment

Data Source: Accenture

In the Future, Physicians Will Have to Make Time for Digital as They Face Dual Demands

from Hospitals and Patients (Why Not Start Now?)

Convinced Digital Health is Important?

Wonderful! But Before You Do Anything Else, Remember . . .

To Get Started, Read the eBookhttp://pbeye.info/justify

You Must Justify Investments in Digital Health Content (and Technology)

Now, Go Spread the Digital Health Gospel!

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Enspektos, LLC is an innovation consultancy that has provided marketing and communications services to health organizations operating around the world since 2005.

The firm produces technology-driven strategy, research and training products and services for a diverse range of clients, including government agencies, non-profits, pharmaceutical companies and managed care.

Learn more about Enspektos, LLC at www.enspektos.com.

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