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Using events to drive deeper member engagement
Steve ThomasManaging DirectorPurple Vision@stevethomas393
James TennetEvents ManagerResource Alliance@jammy10net
• Technology – CRM, digital, web, data• Digital – strategy, skills, tech, training• CRM – Salesforce CRM Service Cloud, Marketing Cloud• Database – Integra, Care, Raiser’s Edge, ThankQ, • Data & Analytics – reporting, data, stakeholder journeys
About Purple Vision
Nonprofits of all sizes & focus
InternationalProfessional, Membership & Regulatory
Monarchy model
organisation
organisation
Democracy model
Social model
IFC1000 change makers500 organisations100 expert speakers60 countries
Event apps and their role in driving member engagementJames TennetEvents ManagerResource Alliance@jammy10net
• Engaging members as directly as possible
• Traditional methods – emails, website, social media, blogs etc. – easy to ignore
• An App is a specialised, personalised tool in the member’s pocket
Reasons to invest
• The first challenge – getting people to download
• Download the App to… see the programme see who else is attending start networking
Adoption
• The second challenge – getting people to use regularly
• Features that work:1. Networking tool
Conversion
• The second challenge – getting people to use
• Features that work:1. Networking tool2. Personalisable programme
Conversion
• The second challenge – getting people to use
• Features that work:1. Networking tool2. Personalisable programme3. Sharing
Conversion
• The second challenge – getting people to use
• Features that work:1. Networking tool2. Personalisable programme3. Sharing4. Logistical information
Conversion
1. Exhibitors & sponsors
Features that DON’T always work
1. Exhibitors & sponsors2. Maps
Features that DON’T always work
1. Exhibitors & sponsors2. Maps3. Gamification….
Features that DON’T always work
Benefits1. Interactive home feed
The organiser – What’s in it for you?
Benefits1. Interactive home feed2. Push notifications
The organiser – What’s in it for you?
Benefits1. Interactive home feed2. Push notifications3. Attendee information
(self populated)
The organiser – What’s in it for you?
Benefits1. Interactive home feed2. Push notifications3. Attendee information
(self populated)4. Sponsorship
opportunities
The organiser – What’s in it for you?
Data & stats!
Data & stats!
Potential pitfalls1. Pre-planning2. Notifications not turned on3. Mobile platforms4. Data Protection
The organiser – What’s in it for you?
1. Engage users 365 days a year
2. App for the organisation
Next steps for us
1. Reading(e.g http://www.eventmanagerblog.com/)
2. Free demos / webinars etc• http://appssential.com/products/event-journey• https://eventresources.doubledutch.me• http://www.crowdcompass.com/uk/resources/cms-app-walkthrough.shtml• http://www.eventmobi.com/product/demo/• https://www.quickmobile.com/contact/request-demo
3. Download other event’s Apps
4. Contact developers
Next steps for you?
Any questions?
Steve ThomasManaging DirectorPurple Vision@stevethomas393steve.thomas@purple-vision.comwww.purple-vision.com
James TennetEvents ManagerResource Alliance@jammy10netjames@resource-alliance.orgresource-alliance.org
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