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Content transformation project
Lucy Hartley
GDSLucy
Making things simpler for importers and exporters by starting with user needs
*GDSLucy
Before: around 90 pages like this
*GDSLucy
After: one page like this
GDSLucy
HollyLucy
PaulStephen
Erik
GDSLucy
What we learnt
GDSLucy
Show the thing
GDSLucy
Work in the open
GDSLucy
People get excited
GDSLucy
Service design
GDSLucy
Start with user needs rather than government processes
GDSLucy
What next?
GDSLucy
Thanks
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