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Using Mobile Technologies to Maximize Your Meeting
Why Mobile? Mobile is here now…
http://wearesocial.sg/
Why Mobile? Mobile is here now…
http://wearesocial.sg/
Why Mobile? Mobile is here now…
60% increase
http://wearesocial.sg/
Why Mobile? Mobile is here now…
Adults spend 5.5 hours with video content
per day
Why Mobile? Mobile is here now…
5 Mobile Trends
Photo: https://www.flickr.com/photos/elessar/
1. Integration
2. Gamification
3. Beacons/Wearables
4. Mobile Payments
5. Customer Journey & Experience
Photo: https://www.flickr.com/photos/elessar
1. Integration
Photo: https://www.flickr.com/photos/elessar/
Where?
• Across systems
• Across devices
Why?
• Streamlines workflow
• Improves experience
• Efficient & effective
Photo: https://www.flickr.com/photos/htakashi/
Systems
• CRM/Database
• Event registration
• App Back office
• Website CMS
• Financial system
• BI/BA System
Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/
For Events
• Speaker photos/bios
• Exhibitor descriptions/logos
• Transactions/financial info
• Logo
Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/
Devices
Now • Laptop/Desktop• Smartphone• Tablet
What’s next• Games • Wearables• Internet of things
Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/
Digital Omnivore
2. Gamification
Defined:
The use of game elements and game design techniques in non-game contexts
-Prof. Kevin Werbach, Wharton Business School
Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
Gamification
Why Gamify
• Drive engagement• Progression• Social • Habit• Fun
-Prof. Kevin Werbach, Wharton Business School
Photo: https://www.flickr.com/photos/sweens308/
GamificationFour types of fun
Hard fun-Mastery
People fun-Social
Easy fun-Exploration
Serious fun-Meaningful
Photo: https://www.flickr.com/photos/sweens308/
-Nicole Lazzaro
Gamification-Focus areas:
Photo: https://www.flickr.com/photos/sweens308/
Points, Badges, Leaderboards
Gamifying meeting experiences
1. Points for checking in to sessions, booths, added events 2. Leveling-up for meeting 10 new attendees
3. Expo or session quizzes
4. Leaderboard of most active attendees
5. Challenges
Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
3. Beacons/Data What: Beacons tie digital & on site experience together
Uses:
1. Lead retrieval
2. Way finding
3. Event enhancements
4. CEU tracking
Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
Beacons/Data
Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
App enhancements
1. Select sessions & exhibitors and provide way finding
2. Send badge to mobile screen at registration beacons
3. Support social integration—who’s nearby
4. Personalized offers
Beacons/Data
Factors for Consideration:
1. Privacy and opt in
2. Support for those who don’t want to or can’t participate
Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
Beacons/Data How to leverage collected data
• Attendee reports• Exhibitor reports • Show improvements• App and digital improvements• Marketing improvements
Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
Beacons/Data
Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
Wearables
ASAE Small Steps App
Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
4. Mobile Payments
Mobile Payments
Mobile Payments
Event Uses:1. Add on events2. Onsite bookstores3. Donations
Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
Customer Experience
Photo: https://www.flickr.com/photos/htakashi/Photo: https://www.flickr.com/photos/krish4u/Photo: https://www.flickr.com/photos/adactio/Photo: https://www.flickr.com/photos/walbert/
Customer Experience/Journey
Customer Experience Example-Zite
• Taxonomy based• Learns and improves results with use
• Examples for meetings:– Connect content to attendees before, during and after the
conference– Foster attendee connections based on interests and expertise
Mobile Framework
Photo: https://www.flickr.com/photos/elessar
Mobil
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Nativ
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Mobile Web
Photo: https://www.flickr.com/photos/elessar
What do attendees need in the mobile context?
Integration, Gamification, Customer Experience
Mobile Web
Photo: https://www.flickr.com/photos/elessar
Integration, Gamification, Customer Experience
Native App-Guiding Principles
Photo: https://www.flickr.com/photos/elessar
Interactive • Immersive
Simple• Focused
Personal• Customized
Integration, Gamification, Beacons, Mobile Payments, Customer Experience
Native ApsIntegration, Gamification, Beacons, Mobile Payments, Customer Experience
Native Apps-Zite
Connecting Apps Together
Enterprise Mobile
Photo: https://www.flickr.com/photos/elessar
Integration, Gamification, Beacons, Mobile Payments, Customer Experience
Meeting example: Point of Sale
Mobile Framework
Photo: https://www.flickr.com/photos/elessar
Mobil
e We
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spon
siv eAd
aptiv
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Nativ
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Func
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Custo
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Ente
rpris
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bile
5 Mobile Trends
Integration Gamification
Beacons/Wearables
Mobile Payments
Customer Experience
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