Leveraging new media platforms for civic engagement in cities

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Leveraging New Media Platform for Civic Engagement

CEPT University | Sept 11,2014#communicatekaro

Traditional Approach of Civic Engagement

Closed Door Meetings Limited to Few Stakeholders/ Influential

People Newspapers Advertisements Letters to Editors Brochure/ Pamphlets Politician Say, Planners abide or Vice Versa Website, sometimes More or less, all these currently exists !

Inform>Consult>Involve>Collaborate>Empower via New MEDIA

Social Media : Breaking The Status Quo

New Media Platforms/ Tools

Google Map Google Forms Mobile Applications Twitter Face book Gaming LinkedIn Quora Webinars Crowd funding/Crowd Sourcing platforms

India

Social Media - Facebook 100 Million+ Users in India Social & Fastest Way To Communicate Catch Them Where They Are Targeted Messaging Run Campaigns/Competitions Platform to Bring Traffic to Your Website.

Case Study : Fb/JaipurTrafficPolice

People Engagement

Social Media – Twitter 33 million users in India/fastest growing

platform Tweet is faster than earthquake Micro blogging platform to attract traffic to

website Engaging way to connect with

followers/brands/cause/organization Response Management System/ Crisis

Communication Tool Can be great tool to create buzz around the

brand Trending/Competition/Campaigns

Case Study : twitter@futurecapetown

image : Publicstuff.com

Crowd Sourcing Civic Issues : Public Stuff

PublicStuff is different because it uses the frictionless model, which developers like, to help people understand how their government works and how they can help their government work better. At its best, Public Stuff gently reminds citizens that cleaning up the city is everyone’s job.”

- The New York Times

Case Study : www.publicstuff.com

image : Publicstuff.com

Case Study(India): www.changebhai.in

#communicatekaro

Crowd Sourcing Cycle Share Stations : SF Bike Share

SF Bike Share website provides a place for you to tell us where you would like

Bay Area Bike Share stations in San Francisco. It also provides an

opportunity for the user to comment on the initial 35 pilot station locations

in San Francisco-Open Plans.org

Case Study : www.openplans.org

image : Publicstuff.com

Crowd Funding : Making Ideas Happen!

Crowd funding is the process of pooling money from many different people to make an idea happen - Indiegogo, a popular crowd funding platform

Case Study : Transforming Industrial Silos at the Vancouver Biennale in to Public Art

$125,000 | Raised Over 20,000 $ Still Going

Gaming : Do not plan the city, Play the city

Play the City is an Amsterdam and Istanbul based City Gaming Company. City Gaming Method can facilitate participatory processes, manage complex urban projects, resolve conflicts, help connect to communities.

Mobile Phones: The Game Changer

Mobiles: Dynamics Have Changed 933 million+ users in the world. 2nd

largest (TRAI,2014) Internet enabled Data Gatherer Mobile apps Accessibility Fastest two way communications

Inform>Consult>Involve>Collaborate>Empowe

r.

Tools You Can Use

http://www.wikihouse.cc/ http://openplans.org/ http://www.playthecity.nl/173/en/play-

the-city-studio @thisbigcity Follow #citytalk on Twitter http://thegovlab.org/about/ www.googlemaps.com

Thanks,Kumar Manish Communications & Social Media Strategist email: kumarmanish9@gmail.comtwitter: @kumarmanish9instagram: @kumarmanish9 blog: www.communicatekarowordpress.com