Inside out – the blurring of internal and external communications. Changing the game: trends in...

Amanda Money

Strategic Communications Manager

19 November 2015

Today

• Why the lines are blurry

• Macmillan’s brand idea and letting go

• How we enable and empower our people to act

as advocates

• Why planning and integration are key

• Getting yourself prepared for a crisis or

opportunity

• Reflections and where to next

• Summary

Why now?

The National Society for Cancer

Relief

4

Some background

Founded 1911 1924

1989 1997

1982

A big idea – our rebrand in 2006

Our ambition and values

7

Know your people and what to ask of them

Tools not rules

So so social Everything is useful. It's great to be

informed of what is going on

internally at Macmillan but

also to be informed of social media

activity externally.

Learning from the outside

London Takeover – Ambassadors

Planning, coordination to spot the right moment

Externally....

Internally....

Give your staff something first

No surprises – create processes

Ice Bucket Challenge

Messages beyond internal

The opportunities are endless

Summary

• If your brand lets you, let go

• Enable and empower your people

• Plan and integrate and work together

• Make your staff feel special

• Create messages with your end audience in mind

• Think through how to handle a crisis with your external

teams

• Bring people along with you – it’s not just IC thinking it’s

blurred

• Blurring of the lines is hard and messy

• But the rewards can be amazing

Finally

Visit the CharityComms website to

view slides from past events, see what

events we have coming up and to

check out what else we do:

www.charitycomms.org.uk

Changing the game: trends in internal

communications

Seminar

19 November 2015

London

#CCinternalcomms