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Amanda Money
Strategic Communications Manager
19 November 2015
Today
• Why the lines are blurry
• Macmillan’s brand idea and letting go
• How we enable and empower our people to act
as advocates
• Why planning and integration are key
• Getting yourself prepared for a crisis or
opportunity
• Reflections and where to next
• Summary
Why now?
The National Society for Cancer
Relief
4
Some background
Founded 1911 1924
1989 1997
1982
A big idea – our rebrand in 2006
Our ambition and values
7
Know your people and what to ask of them
Tools not rules
So so social Everything is useful. It's great to be
informed of what is going on
internally at Macmillan but
also to be informed of social media
activity externally.
Learning from the outside
London Takeover – Ambassadors
Planning, coordination to spot the right moment
Externally....
Internally....
Give your staff something first
No surprises – create processes
Ice Bucket Challenge
Messages beyond internal
The opportunities are endless
Summary
• If your brand lets you, let go
• Enable and empower your people
• Plan and integrate and work together
• Make your staff feel special
• Create messages with your end audience in mind
• Think through how to handle a crisis with your external
teams
• Bring people along with you – it’s not just IC thinking it’s
blurred
• Blurring of the lines is hard and messy
• But the rewards can be amazing
Finally
Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk
Changing the game: trends in internal
communications
Seminar
19 November 2015
London
#CCinternalcomms