Connecting Your Communities Through the Power of Social Media

Connecting with Your Community Through the Power of Social Media

Heather Davis

Gov Social Solutions

www.GovSocialSolutions.com

Socialnomics - Erik Qualman

Session ObjectivesLearn ways to connect and engage your

community online through the power of

social media

Leave with resources and ideas to

implement immediately

(Hopefully) overcome the Common Fears

of Social Media

The BasicsFacebook: Who I am

Twitter: What’s going on

Pinterest: Who I want to be

Instagram: Life, in Pictures (and Video)

YouTube: How do I do/watch/learn that?

Google: Basically, Everything

#GetGovSocial

The Users72% of Adult Internet users in the US use Facebook

31% of Adult Internet users in the US use Pinterest

28% of Adult Internet users in the US use Instagram

25% of Adult Internet users in the US use LinkedIn

23% of Adult Internet users in the US use Twitter

www.pewinternet.org

#GetGovSocial

Your Community is Online… Are You?Example:

City of Yorba Linda has a Population 67,032

Facebook: Topic has 10,163 Fans (15%)

Parks & Rec Page: 1,044 Fans (1.5%)

Yorba Linda Community Center (unofficial page): 241 Likes, 9,866 visits

Twitter: @YLParksAndRec - 571

Google+: 2 Followers

#GetGovSocial

Why Facebook

You’re on it

You’re customers are on it

It’s become a staple of our daily lives

for:

-Information

-Updates

-Events

-Groups

-Picture

-Video

Because if it were a country, it

would be the 3rd largest country

in the world.

#GetGovSocial

But my staff will waste too much time on Facebook!It doesn’t have to be a time suck:

● Create a Content Calendar

● Schedule posts in advance

● Spend 10 minutes in the morning and 10 minutes before the end of the

day replying to comments, messages, etc.

● Have multiple Administrators (with varying degrees of responsibility) to

spread out the work

● Use a 3rd Party Management tool or Agency (*wink)

Plus, if you have staff under 30, they probably already know how to do all this

quickly.

#GetGovSocial

A Word of Advice...Create Content YOU would want to

see on your Newsfeed

● Images

● Video

● Links & Information back to your

website

● Resources

● Events

Get Your Clients to Follow you

(organically)

● Make your Facebook Page easy to

find

○ On Your Website

○ On Your Email Signatures

○ On Your Receipts

○ Signage in Building

○ Connect with Contract

Instructors

#GetGovSocial

canva.com#GetGovSocial

unsplash.com#GetGovSocial

Our Agency isn’t … Our City doesn’t … We can’t because…

This all sounds great, but...

If Your City is a Dinosaur, Find your

Opportunities

Use the people and advocates who

like your program to promote it for

you!

Identify a #hashtag

Encourage site check ins

Encourage them to share information

and links to your website

Independent Contract Instructors

Parents

Coaches

Volunteers

Youth

Seniors #GetGovSocial

More “Passive” Social Media SitesPinterest:

Create Boards that relate to your programs, for

example:

- Sports

- Preschool

- Senior Activities

- Winter Break Ideas

Pin pictures from your website: facilities, parks, etc

Add new photos and direct to your registration

page. Repin other items you like!

Instagram

Post pictures of programs, events, facilities, parks,

people, etc.

- Try point of view angles

- Add filters to look more professionals

- Record 15 second video

- Use #hashtags

- Tag Locations

- Tag People

Why Use Social Media?Marketing is no longer about the stuff you

make, but about the stories you tell- Seth Godin

Heather Davis

info@govsocialsolutions.com

www.GovSocialSolutions.com

facebook.com/GovSocialSolutions

twitter.com/GetGovSocial

Social Media Training. Consulting. Management