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Connecting with Your Community Through the Power of Social Media
Heather Davis
Gov Social Solutions
www.GovSocialSolutions.com
Session ObjectivesLearn ways to connect and engage your
community online through the power of
social media
Leave with resources and ideas to
implement immediately
(Hopefully) overcome the Common Fears
of Social Media
The BasicsFacebook: Who I am
Twitter: What’s going on
Pinterest: Who I want to be
Instagram: Life, in Pictures (and Video)
YouTube: How do I do/watch/learn that?
Google: Basically, Everything
#GetGovSocial
The Users72% of Adult Internet users in the US use Facebook
31% of Adult Internet users in the US use Pinterest
28% of Adult Internet users in the US use Instagram
25% of Adult Internet users in the US use LinkedIn
23% of Adult Internet users in the US use Twitter
www.pewinternet.org
#GetGovSocial
Your Community is Online… Are You?Example:
City of Yorba Linda has a Population 67,032
Facebook: Topic has 10,163 Fans (15%)
Parks & Rec Page: 1,044 Fans (1.5%)
Yorba Linda Community Center (unofficial page): 241 Likes, 9,866 visits
Twitter: @YLParksAndRec - 571
Google+: 2 Followers
#GetGovSocial
Why Facebook
You’re on it
You’re customers are on it
It’s become a staple of our daily lives
for:
-Information
-Updates
-Events
-Groups
-Picture
-Video
Because if it were a country, it
would be the 3rd largest country
in the world.
#GetGovSocial
But my staff will waste too much time on Facebook!It doesn’t have to be a time suck:
● Create a Content Calendar
● Schedule posts in advance
● Spend 10 minutes in the morning and 10 minutes before the end of the
day replying to comments, messages, etc.
● Have multiple Administrators (with varying degrees of responsibility) to
spread out the work
● Use a 3rd Party Management tool or Agency (*wink)
Plus, if you have staff under 30, they probably already know how to do all this
quickly.
#GetGovSocial
A Word of Advice...Create Content YOU would want to
see on your Newsfeed
● Images
● Video
● Links & Information back to your
website
● Resources
● Events
Get Your Clients to Follow you
(organically)
● Make your Facebook Page easy to
find
○ On Your Website
○ On Your Email Signatures
○ On Your Receipts
○ Signage in Building
○ Connect with Contract
Instructors
#GetGovSocial
canva.com#GetGovSocial
unsplash.com#GetGovSocial
Our Agency isn’t … Our City doesn’t … We can’t because…
This all sounds great, but...
If Your City is a Dinosaur, Find your
Opportunities
Use the people and advocates who
like your program to promote it for
you!
Identify a #hashtag
Encourage site check ins
Encourage them to share information
and links to your website
Independent Contract Instructors
Parents
Coaches
Volunteers
Youth
Seniors #GetGovSocial
More “Passive” Social Media SitesPinterest:
Create Boards that relate to your programs, for
example:
- Sports
- Preschool
- Senior Activities
- Winter Break Ideas
Pin pictures from your website: facilities, parks, etc
Add new photos and direct to your registration
page. Repin other items you like!
Post pictures of programs, events, facilities, parks,
people, etc.
- Try point of view angles
- Add filters to look more professionals
- Record 15 second video
- Use #hashtags
- Tag Locations
- Tag People
Why Use Social Media?Marketing is no longer about the stuff you
make, but about the stories you tell- Seth Godin
Heather Davis
www.GovSocialSolutions.com
facebook.com/GovSocialSolutions
twitter.com/GetGovSocial
Social Media Training. Consulting. Management
