Max burger brand building plans al ghurair

Branding & LSM

STORE NAME

• Store- MAX Burger Al Ghurair Centre

• Store Type-Mall Store

• Date Of opening – 01-10-2013

• Size square Ft. of the restaurant :- 927 sqft

• Seating Capacity- Food Court

• Total Staff - 10

Digital screen near Carrefour entrance

Parking Entrance

Parking Area

Hypermedia Screen

Bill Boards

Lifts Gate Near Food Court

Counter Space

Side Wall from Sparkeys Entrance

Co-Branding

New Products

Market Majority

Philippines 70 %Asian 20%Arabic 10 %

Preferred Food1. Rice2. Beef 3. Pasta4. Fish5. Corn6. Sweet Potato

Meal Options

• Value Meal : Rice, Beef/Chicken/Nuggets , Mushroom/Soya Sauce ,Sweet Potatoes/French Fries /Corn/Chicken Finger & Drink

Product Calories Info / Healthy Option to be Highlighted

CSR & Neighborhood Activities

Merchandising

Kids Accessories

Loyalty Programs

Indulging Offers to increase Party size

Event Marketing

Bounce back Marketing

• Time-specific bounce back : The traditional restaurant bounce back “bounces” customers from busy hours to off-peak hours. Offer a discount or reward during your slowest hours. For example, you could offer customers a coupon for three dollar cocktails before 9:00 pm.

• Buy one get one free (BOGO) : This promotion is especially effective on customers that have patronized your restaurant alone. It often incites them to bring a friend next time. It can also be a good way to get couples back in the door.

• Product-specific discounts : An example would be a coupon that offers customers two dollars off their next appetizer purchase. A product-specific discount is more effective than a general discount. It encourages customers to purchase an item they might not try otherwise, and the more menu items a customer tries and loves, the more reasons they have to become a regular.

• Free item with purchase: Offering new customers a free treat with their next purchase is often an irresistible temptation. One example of an enticing bounce back would be to offer a free dessert with the purchase of an entrée and drink.

Business-to-business neighborhood marketing

Partner with other local retailers.Sponsor a local school event.Give a matching donation to a local charity.Participate in local athletic programs