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Branding & LSM
STORE NAME
• Store- MAX Burger Al Ghurair Centre
• Store Type-Mall Store
• Date Of opening – 01-10-2013
• Size square Ft. of the restaurant :- 927 sqft
• Seating Capacity- Food Court
• Total Staff - 10
Digital screen near Carrefour entrance
Parking Entrance
Parking Area
Hypermedia Screen
Bill Boards
Lifts Gate Near Food Court
Counter Space
Side Wall from Sparkeys Entrance
Co-Branding
New Products
Market Majority
Philippines 70 %Asian 20%Arabic 10 %
Preferred Food1. Rice2. Beef 3. Pasta4. Fish5. Corn6. Sweet Potato
Meal Options
• Value Meal : Rice, Beef/Chicken/Nuggets , Mushroom/Soya Sauce ,Sweet Potatoes/French Fries /Corn/Chicken Finger & Drink
Product Calories Info / Healthy Option to be Highlighted
CSR & Neighborhood Activities
Merchandising
Kids Accessories
Loyalty Programs
Indulging Offers to increase Party size
Event Marketing
Bounce back Marketing
• Time-specific bounce back : The traditional restaurant bounce back “bounces” customers from busy hours to off-peak hours. Offer a discount or reward during your slowest hours. For example, you could offer customers a coupon for three dollar cocktails before 9:00 pm.
• Buy one get one free (BOGO) : This promotion is especially effective on customers that have patronized your restaurant alone. It often incites them to bring a friend next time. It can also be a good way to get couples back in the door.
• Product-specific discounts : An example would be a coupon that offers customers two dollars off their next appetizer purchase. A product-specific discount is more effective than a general discount. It encourages customers to purchase an item they might not try otherwise, and the more menu items a customer tries and loves, the more reasons they have to become a regular.
• Free item with purchase: Offering new customers a free treat with their next purchase is often an irresistible temptation. One example of an enticing bounce back would be to offer a free dessert with the purchase of an entrée and drink.
Business-to-business neighborhood marketing
Partner with other local retailers.Sponsor a local school event.Give a matching donation to a local charity.Participate in local athletic programs