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‘d Foodie’
Submitted To: Dr. Sameer MathurSubmitted By: Yujata
Introduction ‘d Foodie’ is an application which focuses on
discovering the best places to eat around.At ‘d Foodie’ customers will be provided with
in-depth information on delivery, dine-out, nightlife and catching-up places around them.
Customers can discover the perfect place based on their choice of cuisine, locality, cost or user ratings.
Customers can look up the menu and read reviews for the restaurant before they land up there.
Using our wide range of filters, such as happy hours, open now, live music, bar etc customers can further narrow down on your search.
d Foodie
Market Scenario
Total Consumption Of Food & Beverages The organized segment of the industry is 20% of ∼the total and growing at an annual rate of 20-25 %.The unorganized segment comprises roadside eateries including Dhabas.
Comparison of online and offlineFood orderingGraph shows that online food ordering is trending these days, Hence there is an urgent requirement of introducing more efficient online food ordering options and ‘d Foodie’ is one of those options.
Indian Food Service Market
Indian food service industry is estimated to be nearly worth USD 41.3 billion and is growing at a healthy compound annual growth rate (CAGR) of 11%.The Food & beverage sector of India comprises two distinct market segements.
Organized• Chain & licensed
standalone players• Full service casual and fine
dining restaurants.
Unorganized• Dhabas• Roadside vendors • Food carts• Halwais
Category
Current market share
CAGR
Expected market share by 2017
Organized 30% 12-14% 45%
Unorganized 70% 8-10% 55%
Objectives
Helping people discover great
places around them
• ‘Regular monthly visits to restaurants to ensure that food is fresh.
• Vast community of food lovers will share their reviews and photos, so we have all that we need to make an informed choice.
Building amazing experiences
around dining
• Making dining smoother and more enjoyable with services like
• online ordering cashless payments table reservations.
Enabling restaurants to create amazing
experiences
• Enabling restaurants to spend more time focusing on food itself, which translates directly to better dining experiences.
Target MarketIndustry Consumer Services
Services Restaurant Search & Discovery, Online Ordering, Table Reservations & Management, Whitelabel Apps, POS Systems
Market
Young
Developed economies like U.S.A & U.K ,Emerging economies like those in Asia presents a very lucrative market potential for the company
Population
Teenagers & Adult 28.5% & 18.1% population of India comprises of teenagers and adult respectively
Nature
Geographical
Working Population 40.6% of Indian population is working
Analyze 4P’s
Product Price Place Promotion
Product
Free Features
• Search easily for Restaurants, Cafes, Pubs and Bars by accurate location tracking, and cuisine
• Create very own Collections and share them with your friends and followers.
• View menus, pictures, phone numbers, directions, user reviews, and all the other information one need to choose a restaurant.
• Online food ordering, Table Reservation
Premium
• $ 2 /- month for accessing no radius constraint free delivery
Price
Free delivery for accessing food delivery from Restaurant which are within radius
$2/-month for accessing food delivery irrespective of radius constraints.
Place‘d Foodie’ will be providing its services online, it will be available at following online application stores.
Google Play Windows Store Apple Store
Promotions
Featured and user friendly website
Global mobile app
Sales Promotion : Coupons and price offs
Direct Marketting: Phone calls and direct mail
Social Media Platforms
Images play a very important role in social media marketing. The images created by our creative team will influence customers and each post marks excellence and higher degree of creativity. They create something for ongoing events. One wont miss the posts which are simple yet engaging. They promise to prefer quality to quantity.
The discussed strategies were implemented by apps like Zomato, Foodpanda and other competitors and the results were such that: Zomato has more than 159k followers on twitter and there is a huge customer engagement
on Facebook with more than 12,07,000 likes. 50% of Zomato’s 30 million plus monthly visits come from its mobile application across
the globe.
Distribution Strategy Analysis
Consumers
Take away restaurants ‘d Foodie’ Terminal
‘d Foodie’ Platform
2:Order transmitted to
TRs over mobile network
3:Order accepted
by TR
4:Deliver to consumer
1: Order and pay online
Marketting Strategies
Segmentation
Promotion
Communication Strategy
Brand Extensions
Packaging
Advertisements
Personal Selling
Social Media Pressence
Competitive Analysis
Zomato Foodpanda Burrp Just Eat
There already exist other apps in the market which provides services like ‘d foodie’ but we have focus to make our app better in terms of customer relations management and accurate GPS tracking.
Competitors In Market
Competitors Market Share
Growth of Zomato Growth of Foodpanda
++++++++++++++++++++++++++++++
THANK YOU
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