An Inside Look at Food Markets

INSIDE LOOK AT FOOD MARKETS

Corbin FrommTaylor Palmie

Megan BruhnKevin Murphy

Jaelynn Chung

Corporate Social Responsibility is the continuing commitment by a business to

contribute to economic development while improving the quality of the

community that they service.

CSR AFFECTS ALL ASPECTS OF THE FOOD MARKET INDUSTRY INCLUDING THE PRODUCTION,DISTRIBUTION AND

SALE OF FOOD.

Food is one of the only things we all consume on a daily basis, hence we

should be conscious of the quality of the products we are putting into our body.

WITH THE FOOD MARKET INDUSTRY’S HIGH LEVEL OF COMPETITION, RETAILERS SHOULD STRIVE TO EARN OUR BUSINESS BY OFFERING HIGH QUALITY

PRODUCTS HARVESTED USING CSR.

“Corporate sustainability can’t be something that is done

haphazardly. It’s time for companies to start

changing the way they approach business and put corporate

sustainability at the forefront of everything they do.”

Inside look at Food Markets’ research was done through the comparisons of various

grocery markets such as Kroger, Trader Joe’s, Walmart and Whole Foods.

We conducted our research by directly referencing company websites and

articles written in response to company actions associated with CSR.

We based our website design on a socially conscious and responsible

audience by using a green theme and photos of health conscious food.

You can view the work we have created by following our website.

insidelookatfoodmarkets.wordpress.com/

The main goal of our blog is to educate and inform society about the companies

in the food markets and their socially responsible actions.

Having Wordpress be our required blog platform, we were able to chose a theme that closely fit with the green layout we

were striving for.

IT WAS OUR GOAL TO MAKE OUR BLOG VISUALLY APPEALING AND RELEVANT TO

THE CONTENT OF OUR BLOG.

We did this by keeping a consistent theme throughout our site design, social

media platforms and individual blog

The blog proved to be successful and functional throughout the course of the

project because the individual blog posts were relevant, consistent and

well-written.

We drew attention and traffic to our blog through social media platforms including

Facebook, Twitter and Pinterest

Simon Mainwaring

Social Media is not about the exploitation of

technology, but service to community

We used Twitter to post relevant articles related to our blog posts as well as post

the link to our blog to inform our followers about our most recent posts.

We also used Facebook to notify our followers about new blog posts as well as post articles that relate to each days blog

content

We were able to use the admin panel on Facebook to see how many people were viewing our posts so we could see what our followers were interested and cater our posts based on those interests to

direct more traffic to our blog.

We attempted to use Pinterest to post content about healthy food and

exemplary examples of CSR within the food market industry.

However, we had a difficult time using Pinterest because none of us have used it before and we felt like “pinning” was not completely relevant to our blog and what

we stand for.

OVERALL THE PROJECT AND THE SOCIAL MEDIA PLATFORMS THAT WE CHOSE TO

USE WERE A SUCCESS

We were all able to work well together, contribute to our blog and social media platforms on time as well as learn more

about the food market industry and inform others about issues and good

examples of CSR.

We had both positive and negative experiences with this project.

POSITIVES

• Efficiently reached out to our audience by boosting our platforms to many people

• Delivered quality and reliable information about food markets and CSR based on the in depth research that we conducted for our blog

• Most social media outlets are well followed based on our outreach to people we know.

• We followed the schedule and posted on time

NEGATIVES

• We couldn’t use Pinterest very effectively

• We had a stressful experience learning how to properly use a blog and design a website because none of us are very good at web design, making even the simplest tasks like making sure a new post publishes something that could be difficult

• We were limited with the free themes that we could use

We would do most things the same, except for the use of Pinterest and

increase the frequency of posts on our social media to direct more traffic and

put out more information

What we took away…

BLOGGING AND WEBSITE DESIGN IS INTRICATE AND CAN BE A TEDIOUS

PROCESS.

But we were able to effectively communicate with each other to

communicate our vision as well as organize our blog and social media.

Communication is key while working in a group but we were able to mitigate the

issue by keeping in contact through Facebook group chat and meeting

frequently to discuss everyones individual talents and to conquer the

work.

WE WERE ABLE TO LEARN HOW TO CRAFT A VISUALLY APPEALING

PRESENTATION, SOCIAL MEDIA AND A WEBSITE SPECIFICALLY CREATED FOR

THE GREEN THEME WE WERE GOING FOR

Which allowed us to become more familiar with how to create visually

appealing presentations and websites, something that we will all use in the real

world.

Most importantly, we were able to do a lot of work in a team and were able to

learn from each other.

THANKS FOR A GREAT SEMESTER!