Questions to Ask Before Starting and Maintaining a Direct Farm Market Operation

Questions to Ask Before Starting and Maintaining a Direct Farm

Market Operationhttp://kg2.com.au/markets-we-serve/

Phone: 02 9191 9855

With the Direct Farm Marketing trend in full swing, more and more food producers, farmers and consumers are realising the real advantages of farmers’ markets.

For farmers or growers, farmers’ markets not only provide the opportunity to sell products at retail prices but also allow them to have greater control over crop production, beef and sheep farming, mixed farming, and marketing decisions.

What’s more, the vendor fees charged by markets being significantly lower than the costs of establishing an off-farm retail outlet, encourages farmers to give direct marketing a try without even making a huge investment.

http://kg2.com.au/markets-we-serve/ Phone: 02 9191 9855

While direct marketing involves little capital investment and major revenue benefits, it is imperative to not only understand the marketplace and business skills require to embark on the direct farm market operation but be well prepared and committed with a marketing mindset to building strong relationships with consumers who intend to buy directly from you (farmers).

To ensure you start off well and manage to make the most out of your direct selling to the consumers, here’s a list of questions you must answer before getting into direct farm marketing.

http://kg2.com.au/markets-we-serve/ Phone: 02 9191 9855

• Do or could I produce products that the consumers are interested in buying through a direct marketing channel?• What type of consumers should I target for my direct agribusiness marketing?• Is my farm or agricultural property near a market large enough to benefit the

direct farm marketing operation?• What customer service strategies I should have in place to build customer loyalty

and satisfaction?• Are my workers and/or family interested in having direct contact with the

consumers within in the farm property?• How am I going to deal with parking and infrastructure needs like public toilets?• What are the local laws, rules and regulations that apply once my farm property

moves into direct marketing?

http://kg2.com.au/markets-we-serve/ Phone: 02 9191 9855

Direct farm marketing business can prove to be rather rewarding for both farmers and consumers if implemented strategically.

In addition to the aforementioned questions, it could help a lot to pay heed to vital considerations including taxation, crop insurance, marketing by-laws, public health, food safety and service and human resources.

http://kg2.com.au/markets-we-serve/ Phone: 02 9191 9855

Address: 2/619 Pacific Highway, St Leonards NSW 2065

Phone:  02 9191 9845 

Website: http://kg2.com.au/

Email:  insights@kg2.com.au

Contact Us

http://kg2.com.au/markets-we-serve/ Phone: 02 9191 9855