Voddler - Changing the home entertainment industry, one movie at a time - Anders Sjöman (17 Nov...

Anders Sjöman, anders.sjoman@voddler.com

Voddler @ FICOD, 17 Nov 2010

MAD MEN

GIVE ME THE FULL DON DRAPERTREATMENT[BOBBIE BARRET | MAD MEN, SEASON 2| 2008]

The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.

The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.

Kbits/sKByte

Kbits/sMByte

Mbits/sGByte

COMPLEXITY

TECHNOLOGY

VoiceSkype

MusicSpotify

VideoVoddler

early P2P VoddlerNetP2P

Distributing entertainment online

THERE IS NOFATE, EXCEPTWHAT WE MAKE[JOHN CONNOR | TERMINATOR SALVATION | 2009]

Our technology base

Unmanaged peer networks(P2P)“many-to-many"

Voddler NetManaged Peering Networks“many-to-one”

Server-based networks (CDN)“one-to-many”

Our technology base: ”Managed Peering Network”

Technology CDN P2P VoddlerNet

Cost of delivery High Low Low

Type of delivery Streaming Download Streaming

Security & Control High Low High

Scalability Negative Positive Positive

Instant Play and QoS Yes No Yes

HD (at realistic cost) No Yes Yes

Storage Capacity Limited Unlimited Unlimited

Services usually legal Yes No Yes

Availability Yes No Yes

Users

Capacity

CDN capacity

Vnet capacity

Over CDN capacity -> Congestion

Poor capacity usage on CDN

Matching capacity with user load

Server based network (CDN)

Vnet (edge solution)

ISP AISP A

ISP BISP B

ISP AISP A

ISP BISP B

Avoiding Internet congestion!

InteractiveProfiledTargeted

IntegratedNon-obtrusive

InteractiveProfiledTargeted

IntegratedNon-obtrusive

New distribution channelCost effectiveCombat piracy

Profitably both on rental and ad-financed titles

New distribution channelCost effectiveCombat piracy

Profitably both on rental and ad-financed titles

LegalFree & rental in combination

All devicesSee how much you want!

High quality (technical and catalog)

LegalFree & rental in combination

All devicesSee how much you want!

High quality (technical and catalog)

Everyone wins!

ADVERTISERS

VIEWER

CONTENT OWNERS

YOU GUYS HAVE REALLY COME UP WITH SOMETHIN'. [WILLIAM SYLVESTER| 2001 – A SPACE ODYSSEY| 1968]

The start-up and the multi-billion dollar industry

• Consumer-friendly prices

• P2P technology• Open source• Open APIs• No DRM• Customer

participation

Existing profitable business

The time-honored tradition of release windows

15

Cinema

Illegal

DVD – rental and purchase

“Free-to-air”

Rental(TVOD)

Free, ad-funded (AVOD)

Cable-TV

The job ahead of us…

Advertisers

Movies

Viewers

WAX ON, WAX OFF[ PAT MORITA| KARATE KID| 1984]

3100 titles, 80% free, +4.5 million views so far 2010

Content partners

Current rental movies…

Free movies…

SHOW ME THE MONEY![TOM CRUISE| JERRY MCGUIRE| 1996]

Remember the tradition of release windows?

23

Cinema

Illegal

DVD – rental and purchase

“Free-to-air”

Rental(TVOD)

Free, ad-funded (AVOD)

Cable-TV

The business model(s)

Rental

Sub-scription

Free (ad-

funded)

WITH THE RIGHT ADVERTISING, THIS COULD BE BIGGER THAN HULA-HOOPS.[JAMES BELUSHI | LITTLE SHOP OF HORRORS | 1986]

Advertising on Voddler: Pre-rolls and onsite

Advertising on Voddler: Interactive Pause Banner

Advertising on Voddler: Planned new ad formats

I’LL HAVE WHAT SHE’S HAVING[CUSTOMER IN DINER| WHEN HARRY MET SALLY| 1989]

Voddler Social

I FEEL A GREAT DISTURBANCE IN THE FORCE[OBI-WAN KENOBI | STAR WARS | 1977]

Disruptive 1: ”The Blind Side”, straight to VOD

Disruptive 2: “LXD”, made for VOD

Disruptive 3: Online before DVD and cinema

WE’RE GONNA NEED A BIGGER BOAT[ ROY SCHEIDER | JAWS | 1975]

Join the International Film Liberation Movement! ;-)

Liberate our cultural heritage

DigitilizationPublic Sector Information

Swedish movies in Madrid? Yes, please!

Multi-Region LicensesVAT.

Support new film

Public Film Systems (PPP)Distribution support Localization support

Equal opportunityfor all movies

Net Neutrality

Boxes Mobile Sharing your films

Quality Internet-TV More premieres…

Voddler’s own immediate future

THE INDUSTRY

BUSINESS MODEL

THE TECHNOLOGY

AVOD)

ON THE OTHER SIDE OF THE SCREEN, IT ALL LOOKS SO EASY![JEFF BRIDGES| TRON | 1982]

Anders Sjöman+46 70 717 60 78anders.sjoman@voddler.comTwitter: @anderssjoman

Twitter: @voddler_movies