Underdog 101: Question Everything - Atlassian Starter Day 2010

UNDERDOGANDREWKIPPEN

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THIS GUY DOESN’T SOUND ISRAELI...THAT’S BECAUSE I’M FROM TEXAS.

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THEY’RE ENTREPRENEURS.THEY SHOULDN’T LISTEN TO YOU/ME

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WTF IS BOXEE?

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5 CHILDHOOD FRIENDS WHO WANTED TO WORK TOGETHER

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GO WITH YOUR GUTFOLLOW TRUTHINESS...

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TV TODAYTO BE HONEST, IS KIND OF EMBARRASSING

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WE WANTED TO MAKE A BOX FIRSTEVERYONE TOLD US WE WERE CRAZY

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WE DECIDED THEY WERE CRAZY BUT THAT WE’D LISTEN TO THEM

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WORKING FROM TWO CONTINENTSMAKES FOR SOME GREAT DEBATES

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RAISING MONEYDOESN’T WORK LIKE IT SHOULD SOMETIMES

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BUILDING A TEAM

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BUILDING A TEAM

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BIOGRAPHY !=DESTINY

PASSION > PAST

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MARKETING YOURSELF& USING PR EFFECTIVELY

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WHAT’S BEST FOR THE USERS IS USUALLYBEST FOR YOU

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WE VIEW USERS AS PEOPLENOT JUST “THE CUSTOMER”

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WINNERS, LOSERSAND THE PRESS

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TIMINGSIGNIFICANCEPROXIMITYPROMINENCEHUMAN INTEREST

from http://www.mediacollege.com/journalism/news/newsworthy.html

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AND LAST BUT NOT LEASTCONFLICT

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THE INTERNET RATHER THAN PROPRIETARY NETWORKS WILL BE THE BACKBONE FOR VIDEO.TV IS JUST ONE MORECONNECTED SCREEN.

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ACCESS AND CONTENT WILL BE SOLD SEPARATELYAPPLE, MICROSOFT WILL COMPETE WITH COMCAST/TW

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PASSIONS WILL BE FULFILLED, NICHE CONTENT WILL THRIVEHERE COMES THE CURLING CHANNEL

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FREEMIUM WILL BE THE MOST COMMON MODEL(BUILD VALUE RATHER THAN ARTIFICIAL BARRIERS)

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WE WILL LIKELY SPEND AS MUCH AS WE SPEND TODAY (IF NOT MORE)ON STUFF WE ACTUALLY LIKE

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DISCOVERY OF ENTERTAINMENT WILL REMAIN MOSTLY PASSIVELOTS OF ROOM FOR INNOVATION

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A SINGLE, POWERFUL, OPEN BOX WILL CONNECT TO THE BIG SCREENALL YOU NEED IS ACCESS TO THE CLOUD

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THE FUTURE OF TV IS: THERE IS NO TVTHERE ARE JUST DIFFERENT SCREENS

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IT WILL BE A SLOW TRANSITION, SO THERE IS NO REASON TO PANICUNLESS YOU ARE AN INCUMBENT

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ERRORS CAN BE SUBMITTED TO JIRA.BOXEE.TV@ACADEMIK &ANDREW@BOXEE.TV

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ANDREWKIPPEN

THANKS!

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