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UNDER DOG ANDREW KIPPEN 1

Underdog 101: Question Everything - Atlassian Starter Day 2010

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Underdog 101: Question Everything Avner Ronen, CEO and Co-Founder of Boxee

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Page 1: Underdog 101: Question Everything - Atlassian Starter Day 2010

UNDERDOGANDREWKIPPEN

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Page 2: Underdog 101: Question Everything - Atlassian Starter Day 2010

THIS GUY DOESN’T SOUND ISRAELI...THAT’S BECAUSE I’M FROM TEXAS.

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Page 3: Underdog 101: Question Everything - Atlassian Starter Day 2010

THEY’RE ENTREPRENEURS.THEY SHOULDN’T LISTEN TO YOU/ME

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Page 4: Underdog 101: Question Everything - Atlassian Starter Day 2010

WTF IS BOXEE?

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Page 5: Underdog 101: Question Everything - Atlassian Starter Day 2010

5 CHILDHOOD FRIENDS WHO WANTED TO WORK TOGETHER

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Page 7: Underdog 101: Question Everything - Atlassian Starter Day 2010

GO WITH YOUR GUTFOLLOW TRUTHINESS...

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Page 8: Underdog 101: Question Everything - Atlassian Starter Day 2010

TV TODAYTO BE HONEST, IS KIND OF EMBARRASSING

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Page 9: Underdog 101: Question Everything - Atlassian Starter Day 2010

WE WANTED TO MAKE A BOX FIRSTEVERYONE TOLD US WE WERE CRAZY

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Page 10: Underdog 101: Question Everything - Atlassian Starter Day 2010

WE DECIDED THEY WERE CRAZY BUT THAT WE’D LISTEN TO THEM

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Page 11: Underdog 101: Question Everything - Atlassian Starter Day 2010

WORKING FROM TWO CONTINENTSMAKES FOR SOME GREAT DEBATES

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Page 12: Underdog 101: Question Everything - Atlassian Starter Day 2010

RAISING MONEYDOESN’T WORK LIKE IT SHOULD SOMETIMES

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Page 13: Underdog 101: Question Everything - Atlassian Starter Day 2010

BUILDING A TEAM

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Page 14: Underdog 101: Question Everything - Atlassian Starter Day 2010

BUILDING A TEAM

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Page 15: Underdog 101: Question Everything - Atlassian Starter Day 2010

BIOGRAPHY !=DESTINY

PASSION > PAST

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Page 16: Underdog 101: Question Everything - Atlassian Starter Day 2010

MARKETING YOURSELF& USING PR EFFECTIVELY

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Page 17: Underdog 101: Question Everything - Atlassian Starter Day 2010

WHAT’S BEST FOR THE USERS IS USUALLYBEST FOR YOU

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Page 18: Underdog 101: Question Everything - Atlassian Starter Day 2010

WE VIEW USERS AS PEOPLENOT JUST “THE CUSTOMER”

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Page 19: Underdog 101: Question Everything - Atlassian Starter Day 2010

WINNERS, LOSERSAND THE PRESS

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Page 21: Underdog 101: Question Everything - Atlassian Starter Day 2010

AND LAST BUT NOT LEASTCONFLICT

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Page 22: Underdog 101: Question Everything - Atlassian Starter Day 2010

THE INTERNET RATHER THAN PROPRIETARY NETWORKS WILL BE THE BACKBONE FOR VIDEO.TV IS JUST ONE MORECONNECTED SCREEN.

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Page 23: Underdog 101: Question Everything - Atlassian Starter Day 2010

ACCESS AND CONTENT WILL BE SOLD SEPARATELYAPPLE, MICROSOFT WILL COMPETE WITH COMCAST/TW

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Page 24: Underdog 101: Question Everything - Atlassian Starter Day 2010

PASSIONS WILL BE FULFILLED, NICHE CONTENT WILL THRIVEHERE COMES THE CURLING CHANNEL

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Page 25: Underdog 101: Question Everything - Atlassian Starter Day 2010

FREEMIUM WILL BE THE MOST COMMON MODEL(BUILD VALUE RATHER THAN ARTIFICIAL BARRIERS)

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Page 26: Underdog 101: Question Everything - Atlassian Starter Day 2010

WE WILL LIKELY SPEND AS MUCH AS WE SPEND TODAY (IF NOT MORE)ON STUFF WE ACTUALLY LIKE

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Page 27: Underdog 101: Question Everything - Atlassian Starter Day 2010

DISCOVERY OF ENTERTAINMENT WILL REMAIN MOSTLY PASSIVELOTS OF ROOM FOR INNOVATION

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Page 28: Underdog 101: Question Everything - Atlassian Starter Day 2010

A SINGLE, POWERFUL, OPEN BOX WILL CONNECT TO THE BIG SCREENALL YOU NEED IS ACCESS TO THE CLOUD

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Page 29: Underdog 101: Question Everything - Atlassian Starter Day 2010

THE FUTURE OF TV IS: THERE IS NO TVTHERE ARE JUST DIFFERENT SCREENS

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Page 30: Underdog 101: Question Everything - Atlassian Starter Day 2010

IT WILL BE A SLOW TRANSITION, SO THERE IS NO REASON TO PANICUNLESS YOU ARE AN INCUMBENT

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Page 31: Underdog 101: Question Everything - Atlassian Starter Day 2010

ERRORS CAN BE SUBMITTED TO JIRA.BOXEE.TV@ACADEMIK &[email protected]

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Page 32: Underdog 101: Question Everything - Atlassian Starter Day 2010

ANDREWKIPPEN

THANKS!

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