SCENEPR's"The Socialization of Film" for Internet Week NY 2010

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DESCRIPTION

How is social media used to launch or build community for TV series and feature films? How are film producers, pr,marketing agents, networks and studios using this new weapon in the battle to find new revenue for films both pre and post production.

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Internet  Week  New  York  2010  

How  Social  Media  is  Empowering  the  Film  &  TV  Industries  

The  SocializaDon  of  Film  

TABLE OF CONTENTS

•  Introduction •  Sponsorship Highlights

•  Online •  On-Site •  PRINT •  AFTER-PARTY

•  Sponsorship Opportunities •  Platinum Sponsorship •  Gold Sponsorship •  AFTER-PARTY Sponsorship

INTRODUCTION

For  six  years,  SCENEPR  has  brought  together  the  NYC’s  best  emerging  fashion,  film,  music  and  digital  media  talent.    

SCENEPR  broke  onto  the  New  York  event  scene  in  2004  with  a  mix  of  business  networking  &  social  events  geared  toward  the  collecDve  collaboraDon  of  the  creaDve  minds  that  make  up  NYC's  media  industry.  

With  Daron  Jenkins,  Founder/CEO  at  the  helm,  SCENEPR  has  since  grown  beyond  the  media  underground  into  a  media  event  icon  boasDng  6000+  acDve  members  and  over  23  media  partners  including,  but  not  limited  to,  ProducDonHUB.com,  Film  News  Briefs,  Murphguide,  Raindance  NYC,  FirstGlance  Films,  as  well  as  several  other  enDDes.  

Sung  Kang,  Actor  The  Fast  &  The  Furious,  Ninja  Scroll  

Sponsorship highlights SCENEPR  presents  an  exciDng  new  event  partnership  opportunity  for  your  brand  to  grab  hold  of  the  spotlight  in  front  of  a  group  of  digital  media  &  film  industry  innovators.  

The  following  Dered  sponsorship  elements  are  category  exclusive  and  custom-­‐tailored  to  maximize  reach  and  extend  brand  messaging  in  a  mulD-­‐pla\orm  program.  

•   PRINT  •   ONLINE  •   ON-­‐SITE  •   AFTER-­‐PARTY  

MULTI-MEDIA MARKETING

AFTER-­‐PARTY  

PRINT  

ONLINE  

VIDEO  

ENTITLEMENT •  Category  exclusivity  within  sponsorship  level  

ON-SITE ACTIVATION •  Brand  logo  on-­‐site  video  screens  &  projecDons  •  Brand  menDons  in  all  press  releases  and  outreach  •  25  invitaDons  to  Aber  Party  •  4  InvitaDons  to  the  Panel  •  Opportunity  to  parDcipate  as  Panelist  in  event  •  Name  recogniDon  in  all  media  coverage  &  press  

ONLINE •  Featured  main  sponsor  on  event  website  &  registraDon  page  

•  Brand  menDons  and  logo  placement  incorporated  throughout:  •  Facebook  event  invitaDon  sent  to  SCENEPR’s  network  of  21,000+  friends  •  Three  (3)  newslefer  blasts  sent  to  our  database  of  6,000+  subscribers  •  MenDon  on  banner  placements  on  SCENEPR  Media  Partner  sites  

•  Opportunity  for  a  custom  announcement  post  event  to  SCENEPR  Network  members  via  email  and  announcements  on  Facebook,  LinkedIN  and  Twifer.  

PLATINUM SPONSORSHIP PARTNERSHIP VALUE: $2500

SCENEPR MEDIA EXPOSURE (that  Your  Brand  will  included  in)

PRINT – PANEL PROGRAM •  Brand  logo  placement  incorporated  on  program.  •  One  full  page  color  ad/announcement  placement  (8  ½  x  11)  

AFTER-PARTY •  Ability  to  get  one  takeaway  &  business  card  into  each  and  every  hand  upon  exit.  

PLATINUM SPONSORSHIP PARTNERSHIP VALUE: $2500

ENTITLEMENT •  Category  exclusivity  within  sponsorship  level  

ON-SITE ACTIVATION •  Brand  menDons  in  all  press  releases  and  outreach  •  15  invitaDons  to  Aber  Party  •  2  InvitaDons  to  the  Panel  •  Name  recogniDon  in  all  media  coverage  &  press  

ONLINE •  Company  Logo  on  event  website  &  registraDon  page  •  Brand  menDons  and  logo  placement  incorporated  throughout.  •  Facebook  event  invitaDon  sent  to  SCENEPR’s  network  of  21,000+  friends  •  Two  (2)  newslefer  blasts  sent  to  our  database  of  6,000+  subscribers  •  MenDon  on  banner  placements  on  SCENEPR  Media  Partner  sites  

GOLD SPONSORSHIP PARTNERSHIP VALUE: $1000

SCENEPR MEDIA EXPOSURE (that  Your  Brand  will  included  in)

PRINT – PANEL PROGRAM •  Brand  logo  placement  incorporated  on  program.  •  Half  full  page  color  ad/announcement  placement  (8  ½  x  5  ½)  

AFTER-PARTY •  Ability  to  get  one  takeaway  &  business  card  into  each  and  every  hand  upon  exit.  

Gold SPONSORSHIP PARTNERSHIP VALUE: $1000

After-party sponsorSHIP

ENTITLEMENT •  Category  exclusivity  within  sponsorship  level  

ON-SITE ACTIVATION •  Brand  logo  on-­‐site  video  screens  &  projecDons  •  Brand  menDons  in  all  press  releases  and  outreach  •  25  invitaDons  to  Aber  Party  •  4  InvitaDons  to  the  Panel  •  Name  recogniDon  in  all  media  coverage  &  press  

ONLINE •  Featured  main  sponsor  on  event  website  &  registraDon  page  •  Brand  menDons  and  logo  placement  incorporated  throughout.  

•  Facebook  event  invitaDon  sent  to  SCENEPR’s  network  of  21,000+  friends  •  Two  (2)  newslefer  blasts  sent  to  our  database  of  6,000+  subscribers  •  MenDon  on  banner  placements  on  SCENEPR  Media  Partner  sites  •  Opportunity  for  a  custom  announcement  post  event  to  SCENEPR  Network  members  via  email  and  announcements  

on  Facebook,  LinkedIN  and  Twifer.  

PARTNERSHIP VALUE: $1500

SCENEPR MEDIA EXPOSURE (that  Your  Brand  will  included  in)

PRINT – PANEL PROGRAM •  Brand  logo  placement  incorporated  on  program.  •  One  full  page  color  ad/announcement  placement  (8  ½  x  11)  

AFTER-PARTY •  Ability  to  get  one  takeaway  &  business  card  into  each  and  every  hand  upon  exit.  

PARTNERSHIP VALUE: $1500 After-party sponsorSHIP

Daron  Jenkins  CEO/Founder  

djenkins@scenepr.com  917.720.2141  

hfp://www.linkedin.com/in/daronjenkins  

hfp://www.scenepr.com/  Follow  us  via  Twifer  @sceneprnyc  

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