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How is social media used to launch or build community for TV series and feature films? How are film producers, pr,marketing agents, networks and studios using this new weapon in the battle to find new revenue for films both pre and post production.
Citation preview
Internet Week New York 2010
How Social Media is Empowering the Film & TV Industries
The SocializaDon of Film
TABLE OF CONTENTS
• Introduction • Sponsorship Highlights
• Online • On-Site • PRINT • AFTER-PARTY
• Sponsorship Opportunities • Platinum Sponsorship • Gold Sponsorship • AFTER-PARTY Sponsorship
INTRODUCTION
For six years, SCENEPR has brought together the NYC’s best emerging fashion, film, music and digital media talent.
SCENEPR broke onto the New York event scene in 2004 with a mix of business networking & social events geared toward the collecDve collaboraDon of the creaDve minds that make up NYC's media industry.
With Daron Jenkins, Founder/CEO at the helm, SCENEPR has since grown beyond the media underground into a media event icon boasDng 6000+ acDve members and over 23 media partners including, but not limited to, ProducDonHUB.com, Film News Briefs, Murphguide, Raindance NYC, FirstGlance Films, as well as several other enDDes.
Sung Kang, Actor The Fast & The Furious, Ninja Scroll
Sponsorship highlights SCENEPR presents an exciDng new event partnership opportunity for your brand to grab hold of the spotlight in front of a group of digital media & film industry innovators.
The following Dered sponsorship elements are category exclusive and custom-‐tailored to maximize reach and extend brand messaging in a mulD-‐pla\orm program.
• PRINT • ONLINE • ON-‐SITE • AFTER-‐PARTY
MULTI-MEDIA MARKETING
AFTER-‐PARTY
ONLINE
VIDEO
ENTITLEMENT • Category exclusivity within sponsorship level
ON-SITE ACTIVATION • Brand logo on-‐site video screens & projecDons • Brand menDons in all press releases and outreach • 25 invitaDons to Aber Party • 4 InvitaDons to the Panel • Opportunity to parDcipate as Panelist in event • Name recogniDon in all media coverage & press
ONLINE • Featured main sponsor on event website & registraDon page
• Brand menDons and logo placement incorporated throughout: • Facebook event invitaDon sent to SCENEPR’s network of 21,000+ friends • Three (3) newslefer blasts sent to our database of 6,000+ subscribers • MenDon on banner placements on SCENEPR Media Partner sites
• Opportunity for a custom announcement post event to SCENEPR Network members via email and announcements on Facebook, LinkedIN and Twifer.
PLATINUM SPONSORSHIP PARTNERSHIP VALUE: $2500
SCENEPR MEDIA EXPOSURE (that Your Brand will included in)
PRINT – PANEL PROGRAM • Brand logo placement incorporated on program. • One full page color ad/announcement placement (8 ½ x 11)
AFTER-PARTY • Ability to get one takeaway & business card into each and every hand upon exit.
PLATINUM SPONSORSHIP PARTNERSHIP VALUE: $2500
ENTITLEMENT • Category exclusivity within sponsorship level
ON-SITE ACTIVATION • Brand menDons in all press releases and outreach • 15 invitaDons to Aber Party • 2 InvitaDons to the Panel • Name recogniDon in all media coverage & press
ONLINE • Company Logo on event website & registraDon page • Brand menDons and logo placement incorporated throughout. • Facebook event invitaDon sent to SCENEPR’s network of 21,000+ friends • Two (2) newslefer blasts sent to our database of 6,000+ subscribers • MenDon on banner placements on SCENEPR Media Partner sites
GOLD SPONSORSHIP PARTNERSHIP VALUE: $1000
SCENEPR MEDIA EXPOSURE (that Your Brand will included in)
PRINT – PANEL PROGRAM • Brand logo placement incorporated on program. • Half full page color ad/announcement placement (8 ½ x 5 ½)
AFTER-PARTY • Ability to get one takeaway & business card into each and every hand upon exit.
Gold SPONSORSHIP PARTNERSHIP VALUE: $1000
After-party sponsorSHIP
ENTITLEMENT • Category exclusivity within sponsorship level
ON-SITE ACTIVATION • Brand logo on-‐site video screens & projecDons • Brand menDons in all press releases and outreach • 25 invitaDons to Aber Party • 4 InvitaDons to the Panel • Name recogniDon in all media coverage & press
ONLINE • Featured main sponsor on event website & registraDon page • Brand menDons and logo placement incorporated throughout.
• Facebook event invitaDon sent to SCENEPR’s network of 21,000+ friends • Two (2) newslefer blasts sent to our database of 6,000+ subscribers • MenDon on banner placements on SCENEPR Media Partner sites • Opportunity for a custom announcement post event to SCENEPR Network members via email and announcements
on Facebook, LinkedIN and Twifer.
PARTNERSHIP VALUE: $1500
SCENEPR MEDIA EXPOSURE (that Your Brand will included in)
PRINT – PANEL PROGRAM • Brand logo placement incorporated on program. • One full page color ad/announcement placement (8 ½ x 11)
AFTER-PARTY • Ability to get one takeaway & business card into each and every hand upon exit.
PARTNERSHIP VALUE: $1500 After-party sponsorSHIP
Daron Jenkins CEO/Founder
[email protected] 917.720.2141
hfp://www.linkedin.com/in/daronjenkins
hfp://www.scenepr.com/ Follow us via Twifer @sceneprnyc
