Online Creative for the Gaming Industry - Clicked Creative

January 2011

Online Creative for the Gaming Industry

© Clicked Creative 2011

In the world of online gaming…

it’s easy to get lost in the crowd…http://www.flickr.com/photos/davduf/17585149/sizes/l/

…so how do you stand out?

By communicating your offer clearly…

so people will come and play with you…

and stay with you.

easy huh? (just kidding)

Successfully engaging gaming customers since 1998

This is who we’ve done it for…

How can we help you?Call Matt Haslum on 0208 7620 0550 to find out more

Still not sure?Continue to see how we’ve answered some previous challenges…

How do you develop and launch an entirely new way of betting to a traditionally conservative market?Challenge

Sportsbook

Start by creating a unique, easily recognizable logo

Design and iterate an easy to use betting interface

Create multi-channel advertising that educates as well as promotes

Target specific high-value audiences

Drive traffic with relevant digital promotions

Create stickiness with added value content & tools

Localise campaigns for international territories

Develop and evolve the brand

10 years on....

How do we get our business customers excitedabout our new games release packages?Challenge

B2B

Send out quarterly DM packs containing entertaining office games

Support the packs with tease emails & follow up emails

Link through to play demos on an engaging demo play site

Create anticipation in audience with regular mailings

How do you launch a new service into a monopolised marketand gain widespread acceptance in the shortest possible time? Challenge

Media

Create a demand amongst end users

Drive awareness across the industry

Drive awareness across the industry

Develop the brand and add value to customers

ISSUE 3

Results

18 months after launch, Turf TV successfully signed up over 95% of all UK Bookmakers, including the ‘Big 4’:

Coral, William Hill, Betfred & Ladbrokes.

How do you demystify a complex financial product to appeal to a wider audience?Challenge

Financial Spread Betting

Develop an easy to use website…

an easy to use trading interface…

and an easy to use i-phone application

Create advertising that educates and informs

Highlight financial benefits with interactive campaigns

Highlight financial benefits with interactive campaigns

Show the instrument clearly with step-by-step interactive demo

Allow users to tour the trading interface

Ensure consistent communications with customers

Develop professional tier products

Testimonial

When we first met Clicked they were able to quickly understand both our requirements and our prospective clients' requirements.

Since then the work they have produced for us over a number of years has lead to a significant upturn in new accounts and increased the value of our brand.

Head of Marketing, London Capital Group

Coming soon…

European Bingo launchEuropean Casino site

Multi-lingual affiliate campaignand much more!

So what’s your greatest challenge?

Get in touch if you’d like a hand…Matt HaslumNew Business Directormatt@clickedcreative.com020 7471 0550

clickedcreative.com

An intelligent approachto digital creative