MetroLyrics Photo Contest

Turn-key Photo Competitionfor MetroLyrics.com

Evolved Media proposes a photo contest utilizing a 3rd partyapplication with fully integrated on-demand product merchandising& printing. All hosted directly within MetroLyrics.com.

About

1. Increased advertising revenue2. Increase time on site3. Increase audience engagement & interactivity4. Attract new advertisers in form of Sponsorship5. Differentiate MetroLyrics

“The Active Network was able to generate an additional$40,000 in revenue for their Eteamz.com site in their firstquarter with our application.”

Goals We Will Achieve

Campaign Idea

The campaign is turn-key. Created, built and managed for MetroLyrics.com (withyour feedback) from start to finish.

The proposed campaign idea would be a Lady Gaga photo contest with possiblesponsorship from Virgin Mobile (Title Sponsors of Lady Gaga’s current world tour)

Including on-demand merchandising print partners Zazzle.com (shirts, mugs,posters, hats, shoes, skateboards…) and Skinit.com (cell phone, iPod, laptopprotective skins)

Photo & Design Competition TechnologyThe application components are customized to fit Metrolyrics website and thenbranded to match the website’s look and feel. Users upload their best Lady Gagaimpression or look-a-like outfit, users vote, prizes awarded weekly.

How It Works(assume Lady Gaga look-a-like contest)

Control & Manage All User Submissions

Administrator login to manage submissions for the campaign.Approve only the ones that fit your brand and edit or denythose that don’t.

Submission Control

Hundreds of On-demand Product CombinationsUser submitted designs or photos (UGC content) can also be purchased onsupporting on-demand merchandise providers (Zazzle.com & Skinit.com) throughthe platforms direct tie-in.

Campaign Merchandise Tie-in

Social Media Integration

The flash panel easily promotes distribution through your website and userssocial media accounts when on-demand product features are enabled.

(Flash Panel Design)

Campaign Distribution

Campaign Sharing

Image Profile SharingThe application has full social media integration so fans can share the conteston Facebook, Myspace, Twitter, Digg, via email, and several other popularsocial media networks promoting the contest and your brand.

Possible Add-on SolutionT-Shirt Design contest

(SI Kids example)

Tracking analytics

Analytics are tracked through anadmin console. You can viewrevenue, traffic, popularcampaign product sales andgenerate reports to help trackROI against a campaign.

Automation

Automated processes likecustom emails that areautomatically sent to participantsletting them know theirsubmission was received,accepted, and the contestresults.

Campaign Management

Pilot Campaign Flight

For the purpose of this initial pilot I propose a 1.5 month campaign flightstarting January 15, 2010 and ending March 1, 2010 to parallel the VirginMobile Monster Ball Lady Gaga Tour through the US.

Upfront Pricing

$4,000 initial set up, design, ad sales efforts, business development withadditional partners & on-going total management

Proposed Pricing & Pilot Campaign flight

Revenue Share / Platform License Fee

All advertising revenue from contest created pages including sponsorshipand/or merchandise sales will be split on a 50/50 basis between MetroLeapand Evolved Media. Evolved Media’s share will be split with the technologypartner and stakeholders.

Case StudiesSports Illustrated Kids

Case StudiesEteamz

August 2009 Walgreens Campaign (Eteamz.com)Snapshotz Average Time Spent = 8:09 minutes

2,445 submissions & 932,530 votes (36k votes/day)

Tim Biebertim@evolvedmedia.ca

604.603.6111