M-Dot Sites: Not as Sucky as you Think

M-DOT SITESnot as sucky as you think

#FML

Why M-dot sites are better:• Better performance on crappy phones with crappy

Internet connections (ie all of them)

• Custom mobile content leads to better SEO

• Custom mobile interface makes it easy for users to actually do stuff

• Simple mobile site is way, way easier to build

Performance Matters• Data Plans

• Bandwidth

• Latency

• CPU & RAM

RWD = OVERKILL!

SLOWER PAGES = LESS MONEY

Page load time +100ms =

1% drop in revenue

Page load time 6s → 1.2s =

+12% revenue & 25% PVs

Page load time -2.2s =

+15.4% conversions

“Users don’t!give a shit!

if your site is responsive”

- Brad Frost

Content and SEO• Content should be short and

to the point - CLICKBAIT

• Images should be cropped and zoomed

• SEO tailored for mobile audience with particular goals

• Put alternative and canonical references in meta tags or XML sitemaps

User Experience• Highlight functionality users

actually want

• Make it work really nicely with touch screens: big targets, icons rather than text

• Use mobile-specific HTML5 form elements

• Support older phones if you can: 38.5% of the world has a smartphone, which means 61.5% don’t

Complexity• More powerful mobile devices

don’t mean you should reproduce the desktop site

• RWD = trying to support an infinite number of viewing experiences without necessarily optimising for any particular one

RWD = one size fits all!

M-dot = WAY SIMPLER

M-dot sites rule.Sharkie drools.

Kris Howard @web_goddess

I work at Mi9. Ask me about jobs.