From stage to board room - 360 degrees

FROM STAGE TO BOARD ROOM – 360 °T0DAY’S DO IT YOURSELF (DIY) INDY ARTIST AND INDY LABEL

DO IT YOURSELF (DIY) FROM STAGE TO BOARDROOM – IS IT POSSIBLE?

• WHAT DOES (DIY) REALLY MEAN?

• DO IT YOURSELF WITHOUT A MAJOR LABEL

• BY

• DOING IT YOURSELF WITH A TEAM (DIYWAT)

ARTISTS

• CREATE MUSIC• PRODUCERS• SINGERS

• PERFORMING• SOCIAL MEDIA• VIDEOS• INTERVIEWS

INDY LABEL EXECUTIVE

• FINANCES• DISTRIBUTION• MARKETING/PROMOTION• BOOKINGS/TOURS• LEGAL ASPECTS

• COPYRIGHTS• PUBLISHING• LICENSING• PERFORMANCE INCOME• SYNCHRONIZATIONS

PUTTING IT ALL TOGETHERTHE ROLES

Overseeing ProgressEnsures GrowthFinal Say on all

Business DecisionsINDY ARTIST & CEO

Day to Day OperationsOversees other team members

YOUR COOYOUR MANAGER

Assist in all marketing, branding

and media projectsPublicity

Social Media strategyGraphic design

MARKETING PERSON

Attorney & Accountant publishing, royalties, licensing

THE PROFESSIONALS

WAYS TO ENSURE SUCCESS

ARTIST

• KNOWLEDGE• CONTROL• IMAGE• FINANCES• FAN MANAGEMENT• COMMUNICATION

AS CEO

• READ, HIRE EXPERTS, MENTOR• ENGAGE A TEAM• LOOK LIKE THE MAJORS• BUDGETS, RAISE CAPITAL, INVEST• TRACK AND ENGAGE• STAY ENGAGED

ARTIST AND CEO

WHOSE IN CHARGE??

• MUSIC CREATION• MARKETING

• SOCIAL MEDIA• GRAPHICS• PUBLICITY • RADIO

• FINANCES• ACCOUNTANT• ATTORNEY

• BOOKINGS

ARTIST CEO

MUSIC

MARKETING

FUNDING

BOOKINGS

Conflicts of interest• ARTISTRY VS EFFICIENCY• CREATIVITY VS FINANCES

MUSIC MANAGEMENT & LICENSING

ARTIST EXPOSURE $$$$ SUCESS

MUSIC MANAGEMENT & LICENSINGGOOD FOR ARTIST AND LABEL

• The opportunity for licensing music has become more popular do to companies willing to work with independent artist and managers.

• Not every commercial, movie score or realty show now needs music from a big star. A lot of that has to do with budgets and getting clearances easier.

• My company has submitted works to major company as NBC, ESPN, NFL, NBA, ABC, TOYOTA USA, ect. We also work closely with companies such as Moondog NYC (clients are Coca-Cola Co, Victoria Secrets, Quaker Brand ect) GMR (clients are Bing, Hershey Co, Super Bowl, Warner Brothers Co ect.) Below you will see one of the license we did with Toyota Corp for a Super Bowl Spot.

TOYOTA COMMERCIALhttps://youtu.be/wxHmv0mhX88

INTERNATIONAL ARTIST

• Leverage your success to build an international profile.• Reviews and charting in your local or national market can

translate to success internationally• Attend international conferences to build relationships.• Research and attend conferences such as SXSW, MIDEM in

France or Music Matters in Singapore.• Collaborate with artists in different markets to cross promote fan

bases.• Make relationships with artists and collaborate to increase

chance of touring in those markets.-

LIVE IN TAWAIN

CONTACT INFO

• DEBBIE EGEL, ATTORNEY – LEGALEGEL@GMAIL.COM

• TRESTON IRBY – TRUSIRBY@GMAIL.COM

• DUANE GIBSON - duane@wearenorthstarr.com

• GARY “SILKY” DAVIS - gdavis.fsmg@gmail.com