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-Free CD feature appeals to target audience, makes them more inclined to buy magazine, with offer of free merchandise.
- Sophisticated clothes, appeal to indie-rock fans.
- Vintage colour scheme bears connotations with indie-rock.
-Fairly plain colour scheme, appeals more to male audience.
-Guitar players, appeal to rock/indie music fans.
- Use of multiple images show musical interest range.
-Informal language used with slang expressions, targets teenage audience.
- Used pun-language in caption
- Use of main entry point
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