Тренды на рынке пиццы в США

Presented by:

MAY 2014PIZZA CHAIN RESTAURANT RESULTS

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KEY THEMES OF 2013

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01 LSR pizza chains underscore quality

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02 Fast-casuals gain share by highlighting customization, speed and affordability

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03 Novelty hybrids, boxed dinners and non-pizza items underscore value

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04 Preparation style is increasingly important

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05 Pizza concepts ride the leading edge of consumer-facing technology

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FOCUS ON 2013 RESULTS

U.S. Top 500 LSR Pizza Sales Performance

$17.6 $17.4 $18.2 $18.6$19.6

$21.3

2008 2009 2010 2011 2012 2013

5-Year Time Series—Top 500 LSR Pizza Chain Restaurants US Sales ($B)

-2.2%Annual Growth Rate 4.7% 2.5% 3.1%4.8%

Source: Technomic Top 500 Report(s)

U.S. Top 500 LSR Pizza Unit Performance

27,16727,331

27,552

28,226

27,131

27,560

2008 2009 2010 2011 2012 2013

5-Year Time Series—Top 500 LSR Pizza Chain Restaurants US Units

0.3%Annual Growth Rate 0.5% 1.2% 1.9% 1.8%

Source: Technomic Top 500 Report(s)

Fastest Growing LSR Pizza Chains

Source: Technomic Top 500 Report(s)

Chain’13 Sales ($MM)

’13 Sales Growth

’13 Unit Growth Positioning

$234 23% 28%CUSTOM-MADE PIZZAS W/ PROPRIETARY INGREDIENTS

43 15 2TAKEOUT, DELIVERY, AND DINE-IN LOCATIONS

268 14 6DIFFERENTIATES WITH FLAVORED PIZZA CRUSTS

45 10 14HANDCRAFTED PIZZAS & ADULT BEVERAGES

191 9 3QUICK-SERVICE PIZZA IN A FRIENDLY ENVIRONMENT

Key Players by Composition of LSR Pizza

LSR Pizza Top 500 Sales: $21.3 Billion

26.7%

17.8%11.7%

29.6%

Source: Technomic Top 500 Report(s)

14.2%

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CONCLUSION

LSR Pizza Restaurant IndustryNominal Growth

Source: Technomic Top 500 Report(s)

2013 Industry Overview - Pizza

Sales ($B) $34

Units 62,914

AUVs (000s) $544

Top 500 Share 62%

Conclusion

LSR PIZZA CHAINS UNDERSCORE QUALITY

FAST-CASUALS GAIN SHARE BY HIGHLIGHTING CUSTOMIZATION, SPEED AND AFFORDABILITY

NOVELTY HYBRIDS, BOXED DINNERS AND NON-PIZZA ITEMS UNDERSCORE VALUE

PREPARATION STYLE IS INCREASINGLY IMPORTANT

PIZZA CONCEPTS RIDE THE LEADING EDGE OF CONSUMER-FACING TECHNOLOGY