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Uttam chauhan (130210125014).Guid ed by :- Chetan sir trivedi.
“The process by which information is
exchanged and understood by two or more people, usually
with the intent to motivate or influence
behavior.”
“that complex whole which includes
knowledge, belief, art, morals, law, custom,
and any other capabilities and habits
acquired by man as a member of society”
4
Language (verbal
and nonverbal) ReligionValues and
Attitudes
Material Elements
Manners and
Customs
AestheticsEducationSocial Institutions
Culture is learned, shared, and transmitted from
one generation to the next.
Culture can be passed from parents to children,
by social organizations, special interest groups,
the government, schools, and churches.
Culture is multidimensional, consisting of a
number of common elements that are
interdependent.
5
High-context culture
context is at least as important
as what is actually said
what is not being said can
carry more meaning than what
is said
focuses on group
development
Japan and Saudi Arabia are
examples
Low-context culture
most of the information is
contained explicitly in words
what is said is more important
that what is not said
focuses on individual
development
The U.S. is an example
6
SENDER RECEIVER
Message
encoded
Message
decodedMessage
FeedbackFeedback
decoded
Feedback
encoded
Noise
Channel
Channel
Cultural difference in
Verbal communication
Nonverbal communication
Social values x belief systems
Social customs
Business ethics
Etiquette and behavior
Expectations
Check meaning
Be an active listener
Watch the humor
Maintain etiquette
Loss of customers
Poor staff retention-high turnover
Power strategy
Poor working conditions
Misunderstandings
Stress
Poor morale
Poor productivity
Lack of cooperation
Loss of profits
Establish mutual respect and understanding
Enhance cross-cultural awareness
Improve business communication
competence
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