Uttam chauhan (130210125014).Guid ed by :- Chetan sir trivedi.

“The process by which information is

exchanged and understood by two or more people, usually

with the intent to motivate or influence

behavior.”

“that complex whole which includes

knowledge, belief, art, morals, law, custom,

and any other capabilities and habits

acquired by man as a member of society”

4

Language (verbal

and nonverbal) ReligionValues and

Attitudes

Material Elements

Manners and

Customs

AestheticsEducationSocial Institutions

Culture is learned, shared, and transmitted from

one generation to the next.

Culture can be passed from parents to children,

by social organizations, special interest groups,

the government, schools, and churches.

Culture is multidimensional, consisting of a

number of common elements that are

interdependent.

5

High-context culture

context is at least as important

as what is actually said

what is not being said can

carry more meaning than what

is said

focuses on group

development

Japan and Saudi Arabia are

examples

Low-context culture

most of the information is

contained explicitly in words

what is said is more important

that what is not said

focuses on individual

development

The U.S. is an example

6

SENDER RECEIVER

Message

encoded

Message

decodedMessage

FeedbackFeedback

decoded

Feedback

encoded

Noise

Channel

Channel

Cultural difference in

Verbal communication

Nonverbal communication

Social values x belief systems

Social customs

Business ethics

Etiquette and behavior

Expectations

Check meaning

Be an active listener

Watch the humor

Maintain etiquette

Loss of customers

Poor staff retention-high turnover

Power strategy

Poor working conditions

Misunderstandings

Stress

Poor morale

Poor productivity

Lack of cooperation

Loss of profits

Establish mutual respect and understanding

Enhance cross-cultural awareness

Improve business communication

competence