5 Secrets to Inventing

A Checklist Every Inventor Needs To Follow

About MeI am a strategic product and

branding specialist with 28+ years

of direct to consumer marketing,

public relations and international

trade experience. I have sold

products and services into over 80

countries worldwide across every

category. I am have launched

numerous start-ups, new

inventions and innovations. My

branding and advertising

methods have generated nearly

four billion dollars in retail sales

of consumer products.

Bill@FamousDiscoveries.com

Bill Barlow© 2014 Famous Discoveries LLC

All inventions and innovations are born for a reason. What the purpose or the need?

How big is the need for this?

What are the customers’ alternatives?

How easy is the invention to use, set up, assemble or store?

It takes the same amount of effort to launch a tightly niche invention as it does a broader concept.

Distributors, wholesalers,

licensors and stores.

These are YOUR

customers. You need to

excite them. If they aren't

interested, you invention

doesn't sell.

These are the reasons that people buy anything.

There is a secret question in

all of our minds when we are

considering a purchase

“How will this change my life?"

The answer is a feature or benefit

that the consumer finds appealing.

Each sales is really 3 sales The intellectual saleThe visual saleThe touch sale

Many times products sold from TV or the internet fail the

touch sale. Only when a customer puts their hands on a

product are they sold completely.

Good touch = quality

Bad touch = returns

High returns = failure

Price and value need to be clear to your target consumer

If your invention is new to a category andnothing else like it exists

Just because you have something that

no one else has do not mean they

are will to pay a high price for it.

apathy may be your

biggest competitor

When reviewing products industry insiders call this

“the sniff test”

When a product passes the sniff test,

it's time to go to the next step. If not

they will move on to the next item

being considered.

If you invention passes the sniff the rest is just marketing

Good and bad products

get sold through good

marketing.

The difference is the

ones that do pass all 5steps here can be

successful.

Questions?If you are still confused perhaps

we can help. We specialize in

launching new products and

developing new brands.

Let us review your product and

see how we may be able to take

your product to the next level.

You can reach me here:

Bill@FamousDiscoveries.com

Bill Barlow© 2014 Famous Discoveries LLC