Embed Size (px)
DESCRIPTION
All inventions and innovations are born for a reason, but will it sell? Here are the 5 secrets to inventing that will give your product the best chance.
Citation preview
A Checklist Every Inventor Needs To Follow
About MeI am a strategic product and
branding specialist with 28+ years
of direct to consumer marketing,
public relations and international
trade experience. I have sold
products and services into over 80
countries worldwide across every
category. I am have launched
numerous start-ups, new
inventions and innovations. My
branding and advertising
methods have generated nearly
four billion dollars in retail sales
of consumer products.
Bill Barlow© 2014 Famous Discoveries LLC
All inventions and innovations are born for a reason. What the purpose or the need?
How big is the need for this?
What are the customers’ alternatives?
How easy is the invention to use, set up, assemble or store?
It takes the same amount of effort to launch a tightly niche invention as it does a broader concept.
Distributors, wholesalers,
licensors and stores.
These are YOUR
customers. You need to
excite them. If they aren't
interested, you invention
doesn't sell.
These are the reasons that people buy anything.
There is a secret question in
all of our minds when we are
considering a purchase
“How will this change my life?"
The answer is a feature or benefit
that the consumer finds appealing.
Each sales is really 3 sales The intellectual saleThe visual saleThe touch sale
Many times products sold from TV or the internet fail the
touch sale. Only when a customer puts their hands on a
product are they sold completely.
Good touch = quality
Bad touch = returns
High returns = failure
Price and value need to be clear to your target consumer
If your invention is new to a category andnothing else like it exists
Just because you have something that
no one else has do not mean they
are will to pay a high price for it.
apathy may be your
biggest competitor
When reviewing products industry insiders call this
“the sniff test”
When a product passes the sniff test,
it's time to go to the next step. If not
they will move on to the next item
being considered.
If you invention passes the sniff the rest is just marketing
Good and bad products
get sold through good
marketing.
The difference is the
ones that do pass all 5steps here can be
successful.
Questions?If you are still confused perhaps
we can help. We specialize in
launching new products and
developing new brands.
Let us review your product and
see how we may be able to take
your product to the next level.
You can reach me here:
Bill Barlow© 2014 Famous Discoveries LLC
