YouTube and Your Business

Your Business

Jessica Ann

@itsjessicann

www.jessicaannmedia.com

+

• an entertainment channel

• fosters feedback between creator and viewer.

• Comment section allows viewers to give feedback on the videos they watch

• YouTube reaches more US adults aged 18 – 34 than any other cable network. Source: Nielson

• More than 1 billion unique users a month• 70% of YouTube traffic comes from outside the

US

Google bought YouTube in 2006

What does this mean?

Your entire Google Profile (which is increasingly your entire online profile) is tied up in a Google

bow

youtube.com/dashboard

What does this really mean?

The future is already here…it’s just not evenly distributed.

- William Gibson

The Industrial Economy…

…fosters Compliance

Physical labor

This type of economy…

• Needs you to dream about security and the benefits of compliance.

• Works to sell you on a cycle of consumption

• Benefits from our dream of moving up the corporate ladder, his ladder.

- Seth Godin, The Icarus Deception

Shifting mindset…

http://www.youtube.com/watch?v=Ew_tdY0V4Zo

What’s her story about?

Corporations work best when the people on the inside have the

fullest contact possible with the people on the outside.

- The ClueTrain Manifesto

Hero’s Journey = Humanity.

As humans, we crave:

• Community

• Connection

• Compassion

Which makes sense because…

Connection between people is always the result of emotional labor, not physical labor. The assets of trust + leadership + conversation can come only from the difficult work of creating personal art.

- Seth Godin

The You Economy…(source: @taragentile)

Is about YOU.

Intention > Attention

Quality > Quantity

Video gives a voice

to your vision

is your tool

to Connect and Create

Tell Your Story

• Get inspired by ideas– Use Search Tools to find interesting content

• Don’t try too hard to be interesting.

• Create meaningful content.

• Tell your story in a way that’s not just meaningful to you, but to YOUR customers.

Storytelling 101

Natural, human conversation is the true language of commerce.

- The ClueTrain Manifesto

What kind of video do you want to create?

• Decide on format– Q & A, talking head, animation, short vignette, etc.– Who will be the hero/main character?– What emotions will you try to convey? – How will you incorporate storytelling? – Create mini-pilots to test new concepts.

How to record…

• Buy expensive camera equipment (not necessary)

• Use webcam on computer

• iPhone camera

• Screen Recorder (e.g., Camtasia)

• Animoto

• Use Google Hangouts

Start a hangout on-air

Channel Setup ChecklistStep 1: Describe your channel

Step 2:Know what you’re sharing?

Privacy

Step 3: Add web links

Step 4:

• Add channel art

Upload Photos or Choose from Your Gallery

Integrated with Google+This means…all photos that you’ve shared on Google+

appear in Your Photos for your Channel Art

Step 5: Shared Endorsements

Google Makes it Easy to Get Recommendations

• Google sometimes displays your reviews, recommendations, and other relevant activity through its products and services

• You can choose whether your name and photo may be used to help your friends find stuff you love.

https://plus.google.com/settings/endorsements

Step 6: Don’t miss key updates

https://www.youtube.com/account_notifications

Equipment

1. High-quality microphone– Recommendation: Audio-technica

YouTube tips

1. Keep video under 90 seconds MAX2. Lighting and Audio quality are key3. Create one YouTube channel for your entire

brand

Quick Review…

• Set up your YouTube channel• Record (using high-quality microphone)• Upload to YouTube• Update your account settings + privacy

Optimize your Video

• Correct Tagging and titles– Associate your video with text to rank for specific

keywords

– YouTube values what they call “watch time”• The algorithm for suggesting videos includes prioritizing

videos that lead to longer overall viewing session over those that receive more clicks

Use Google Trends

What you’re doing is bigger than just

• Possibility• Opportunity (news jacking)• Your creative outlet• Creates a community and a sense of belonging

You’re creating meaningful change by:

• Starting conversations

• Speaking up

• Having a voice

What are you waiting for?

Don’t wait for someone to say “go!”The world is waiting…

Questions?

Visit: www.jessicaannmedia.com

Email: jessica {at} jessica ann media dot com (no spaces)

Twitter: @itsjessicann

Google+: Jessica Ann

Photos courtesy of: