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Learn how to present, communicate, and protect yourself online. Presented by alumnus Jacob Curtis, Digital Marketing Strategist at Bonfire Marketing. This session will cover the rise of social media and how it has affected our methods of communication. As you begin to engage in social networks, how you present yourself online will become increasingly important. Recruiters and other professionals are Googling you and checking your Facebook page, what will they find? Learn how to present, communicate, and protect yourself online.
Citation preview
You Online:Communicating Effectively Through
Social Media
What We Will Cover
• Ways to claim your identity online• Social media channels and how to use them to
communicate• How to protect yourself online
Who Am I?
• Jacob Curtis• 2010 Oregon State Graduate – New Media
Communications• OSU projects
• NetBiz• Bonfire Marketing
• Blogger
Overview
Rise of Social Media
http://bit.ly/SocialMedia_Rise
Overview
Claiming Your Identity
My Story
• Claiming your identity needs to be important to you, own it!
• JacobCurtis.co
Own Your Search Results
• Register a website – Mobile friendly• Free or Paid
• About.me page
Own Your Social Profiles
• Facebook, LinkedIn, Google+, Twitter• Fill out your bio completely• Vanity URL
– Ex: facebook.com/JacobkCurtis• Look out for new platforms
Own Your Face
• Professional Picture across channels• Important for Google Image Search
• No logos
Own Your Reputation
• Consistency across platforms• Language
• Status updates• Compromising pictures
• Email: pinkbearxoxox@email.com• Bad press?
Own Conversations About You
• Google Alerts• Find conversations
• You’re not a celeb…yet
Overview
Social Media Channels
• Professional Platform– Networking– Finding Jobs– Marketing
• Ranks very high in search results• Actively used by recruiters
Linkedin Profile
LinkedIn Profile
LinkedIn Profile
LinkedIn Networking
LinkedIn Best Practices
• Complete your profile• Professional profile picture
• Ask for recommendations and endorsements• Keep only relevant jobs
• Ask to connect at offline events• Engage in groups
• Updates about industry
Twitter Networking
Twitter Best Practices
• Complete your profile• Describe what will people get from following you
• Professional profile picture• Connect with influencers and monitor what they do
• 140 characters• Relevant hashtaging
• 70% industry content (can be automated), 10% responding, 10% personal, 10% live
• Use @ mention when sharing articles or networking
Facebook Networking
Facebook Best Practices
• Complete your profile• Perfect for personal use
• Keep it clean• Be careful of your updates
• Join Fan pages• Engage in Groups
Google +
Google + Networking
Google+ Best Practices
• Complete your profile• Circle relevant people into segmented groups
• Connect with influencers and monitor what they do• Connected with Gmail, YouTube
• Relevant hashtags• Use + mention when sharing articles or networking
• Engage in communities
Overview
Protect Yourself Online
Facebook Privacy
Facebook Privacy
Twitter Privacy
LinkedIn Privacy
Google + Privacy
Key Privacy Takeaways
• Check your privacy• Watch for platform updates
• Website: WhoIs Domain Security• Be careful what you post
Conclusion
By being here today you learned:
• Ways to claim your identity online• Social media channels and how to use them to
communicate• How to protect yourself online
Conclusion
Thank you and Go Beavs!
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