Workshop online personal branding day2

Contact

karlijn@NosCura.nl06-42473080@dewitk

www.NosCura.nl

rob@NosCura.nl06-81834114@RobSpeekenbrink

www.NosCura.nl

Online Personal Branding

A recap

Community at the CORE

CORE: Collaborative Open Research Education

Maastricht University aims to be an innovator in education and research. We want to be an inclusive university, for all types of students and staff, and take responsibility for the community. And finally, we aim to be a sustainable institution in the broadest sense

Who am I?

Do: What happened the last couple of weeks?

Take 10 minutes to prepareYour turn - ask each other lots of questions

Lotte BerkYour (research) topic(s)

Your content plan

What did you do / produce?

What did work?

What did not?

Mueid Al RaeeYour (research) topic(s)

Your content plan

What did you do / produce?

What did work?

What did not?

Jan HansenYour (research) topic(s)

Your content plan

What did you do / produce?

What did work?

What did not?

An NingYour (research) topic(s)

Your content plan

What did you do / produce?

What did work?

What did not?

Michael KurzYour (research) topic(s)

Your content plan

What did you do / produce?

What did work?

What did not?

Stefanie RewaldYour (research) topic(s)

Your content plan

What did you do / produce?

What did work?

What did not?

Chantal BerghmansYour (research) topic(s)

Your content plan

What did you do / produce?

What did work?

What did not?

Coffee/tea break

15 minutes

The importance of research storytelling

Tell the story of your research

Neil Degrassi Tyger: big projectsAre never driven by venture (to risk)

Are never driven by curiosity

Are never driven by exploration

Are never driven by science

Not if it’s expensive

It’s because people don’t want to die and because people want to be wealthy

Research StorytellingEngage, inform and inspire people

Reducing your data to the point it means something

Supported by reliable research underneath

Explaining the insights, adding value for society

If we don’t engage, people will pay less attention

Story = Character + Predicament + Attempted solution

Things that stand out that are informative/true

Research StorytellingNobody wants to see the whole story, they want the

trailer

Authenticity = Credibility

People connect to people

Good stories demand to be retold - social beings. People want to retell the story: bingo

Elements that make good stories

Tell the story of your research

Elements that make a good storyConflict - opposing forces collide, tension

Entertain, educate and inspire

Honesty, grace

Authenticity: Do I believe what you’re saying? Or: do I want it to be true?

It needs to relate to the “me” - recognizable

Open/vulnarability/from the heart

A story without an audience is meaningless

Do - brainstorm around your topic(s)

In pairs

Present the outcome

How to extract your story

Tell the story of your research

What is your story?Your (research) topic(s)

Your content plan

What did you do / produce?

What did work?

What did not?

How to polish your idea

Tell the story of your research

Coffee break: Think of your (unique) idea worth spreading

Like you were asked to do a TEDx talk

Do - Person 1 to define your idea worth spreading

In pairs

Person 1: take 5 minutes to write down the take-awaysPerson 2: help

Switch:Do - Person 2 to define your idea worth spreading

In pairs

Person 2: take 5 minutes to write down the take-awaysPerson 1: help

How to create an academic narrative

Tell the story of your research

Some TEDx tipsHmmmm, I didn’t know that

Move to the front of their chairs

Structure: Beginning, middle, end

Brevity: kill your darlings

Examples: point them out, prove them, disprove the opposite

Connect to society

Wrap up (something to take home)

Storytelling for academics 101Make your point understandable - as important as the

point itself

Clarify your point (talk with layman about it)

Writing down forces you to crystallize your thoughts

Zoom out to see the big picture

Determine the flow (logical for the receiver)

Zoom back in to cut it into pieces

The title comes after the contents

Practice - DO

Wrap up

Some (fictual) examples

Good luck, have fun andsee you all online

Contact

karlijn@NosCura.nl06-42473080@dewitk

www.NosCura.nl

rob@NosCura.nl06-81834114@RobSpeekenbrink

www.NosCura.nl