Why Your Social Media Marketing Strategy Should Include Instagram

1.Build your content

2.Activate your base

3.Bring it home

Build Content

newport, 1064 K

rhodeisland, 730 K

scenesofnewengland , 82 K

newportri , 79 K

yankeemagazine, 13 K

igersnewport, 10 K

scenesofri, 6 K

discoverri, 1 K

Data captured 9/30/2015Source: Iconosquare

Activate Your Base

Bring It Home

1. Contest details or entry form

2. More video or photos

3. Blog post

4. Landing page

Questions?

Lisa Kalner Williams : lisa@sierratierra.com

sierratierra.com

agorapulse.com

Get a collection of my Instagram tips:

http://bit.ly/socialmarketingarticles

Photo credits

• Engagement: https://www.flickr.com/photos/iansoper/61133813/

• Dolphin: https://www.flickr.com/photos/weyes/17196468535/

• Tourist photo: https://www.flickr.com/photos/weeklydig/14634613940/

• Newport Folk Fans: https://www.flickr.com/photos/weeklydig/19990222762/

• The Breakers: https://www.flickr.com/photos/maralinga/4451964458/