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What are the Prosand Cons of DatabaseMarketing?
Database Marketing is the process of using customer data to build customer relationships
The Pro’s...
To Identify Prospects
Deciding perfect offers for the right
customers
To deepen customer loyalty
To reactivate customer purchases
To avoid serious customer mistakes
The Con’s...
Not conducive to every situation
It’s costly
Not everybody is customeroriented
Not everyone wants a relationship with the company
Assumptions behind CRM are not always true
Created by Yash Akshay Reddy, SVCE , during an internship By Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com
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