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WELCOMEPresented by Sheena Philip
BUSINESS ENVIRONMENT
MEANING
Business environment refers t o the surroundings in which
a person or organization operates. Business environment
means the political ,social ,economic and technological and
cultural forces outside a business firm with which the entity
deals.
IMPORTANCE OF BUSINESS
ENVIRONMENT
• Identification business opportunities
• Facilitates strategic planning and decision making
• Helps in sensitising the Management
• Helps in decision making
• Image building
• Intellectual growth
FACTORS INFLUENCING
EXTERNAL ENVIRONMENT
• ECONOMIC ENVIRONMENT
• SOCIAL ENVIRONMENT
• POLITICAL ENVIRONMENT
• LEAGAL ENVIRONMENT
• TECHNOLOGICAL ENVIRONMENT
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