WELCOMEPresented by Sheena Philip

BUSINESS ENVIRONMENT

MEANING

Business environment refers t o the surroundings in which

a person or organization operates. Business environment

means the political ,social ,economic and technological and

cultural forces outside a business firm with which the entity

deals.

IMPORTANCE OF BUSINESS

ENVIRONMENT

• Identification business opportunities

• Facilitates strategic planning and decision making

• Helps in sensitising the Management

• Helps in decision making

• Image building

• Intellectual growth

FACTORS INFLUENCING

EXTERNAL ENVIRONMENT

• ECONOMIC ENVIRONMENT

• SOCIAL ENVIRONMENT

• POLITICAL ENVIRONMENT

• LEAGAL ENVIRONMENT

• TECHNOLOGICAL ENVIRONMENT