using Mergent for SWOT analyses

Library Help for Your Assignments

Created by Bonnie Cohen Lafazan Library Director, Middlesex Campus Berkeley College Libraries

To provide research guidance for your final SWOT paper assignment.

Pay attention Everything you need will be covered You can ask me any questions you may

have via the discussion boards or via email: bla@berkeleycollege.edu

MERGENT ONLINE

Let’s take a look out how to find:•Company Details, Financials, News, Industry Reports•SEC Filings-10K-Report

What is Mergent OnlineMergent Online??

•Library Database that provides business and financial information for over 23,000 U.S. and international companies, and SEC filings are included for the 10,000+ NYSE, AMEX and NASDAQ exchange companies.•includes Company Details, Financials, Competitors, Financials, News and Annual Reports/SEC filings.

Click here

Intel

Navigate using tabs

COMPANY DETAILS

Most recent news articles

WOW! So far we learned how to find:

Company DetailsFinancial Highlights

HistoryNews

Now let’s take a look at how to view Industry Reports and Annual

Repots/SEC Filings

TO CONTINUE..open PART TWO of this Presentation!

MERGENT ONLINEMERGENT ONLINE

ANNUAL REPORTS/THE SEC 10-K REPORT

The Business Overview in the 10-K report provides a detailed discussion of: the company's strategy, products and services, operations, marketing, distribution, international business, and competitive conditions in the industry.

You can find the SEC report under the Annual Reports tab. Let’s take a look..

MERGENT ONLINEMERGENT ONLINE

ANNUAL REPORTS/THE SEC 10-K REPORT

The 10-K report provides a detailed discussion of: the company's strategy, products and services, operations, marketing, distribution, international business, and competitive conditions in the industry.

The Risk Factors section may be particularly helpful for your SWOT analysis research.

You can find the SEC report under the Annual Reports tab. Let’s take a look..

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Document opens as a PDF document

Risk Factors

Mmm…are any of these Risk Factors potential

Weaknesses, Threats..?

INDUSTRY REPORTS

Comprehensive look at broad industry categories. The reports average about 40 pages in length, and cover the following for each industry: Current Environment , Industry Profile, Key Points,

Key References, Market Trends & Outlook, Scope of this report, and more.

You can find the Industry Reports under the Industry Reports tab. Or from the HOME Page Let’s take a look:

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From the Home Page of Mergent

2010 mostrecent report

PDF File

These Reports can be of great help, especially if you cannot find a lot of information on your company.

Why? Because you can research your industry using the industry report to find out trends, threats, etc.

For example, if you work for a doctor’s office, the Health Industry Report would provide helpful information for your SWOT analysis report.

If you work in a small real estate office, the Property Sectors Industry Report would be very helpful to you.

DON’T WAIT UNTIL THE LAST MINUTE TO DO YOUR RESEARCH.

START NOW START NOW !

GOOD LUCK! GOOD LUCK!