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How to build a family instead of hiring a staff - Tales of The Cocktail on Tour, Buenos Aries
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The Team Equation how to build a family instead of
hiring a staff?
Dushan Zaric
* 18 + years of Experience behind Bars !* Co-Owner of Employees Only and Macao Trading Co NYC !* Principal Bartender !* Consultant !* Author !* Trainer !* Yogi
Johnny Schuler ! !Peruvian!Pisco!Ambassador!around!the!
world!!
! Chef!and!Restaurateur!in!Lima!with!two!
restaurants!that!are!s9ll!successful!30!
years!a=er!!
! !Founding!member!of!the!Na9onal!
Tasters!Guild!of!Peru,!for!which!he!served!
as!president!for!17!years.!
! Pisco!Portón!Master!Dis9ller!–!an!ultra!
premium!Peruvian!Pisco!launched!in!the!
US!!in!2011!.!!!
! Host!of!TV!Program!“Por!las!Rutas!del!
Pisco”!!
! Recipient!of!Medal!of!Honor!by!the!
Peruvian!Congress!for!recupera9ng!part!of!
Peruvian!Heritage:!Pisco.!
!
Simon Ford !!* 20 + years of Experience in the Industry !* Most rewarded Brand Ambassador in history !* Co-Founder of The 86 Spirits Co !* World Traveler !* Looser of the biggest expense account in the
business !!
The Team Equation
What makes a bar successful?
Saturday, July 6, 13
What makes a bar successful?
Saturday, July 6, 13
What makes a bar successful?
Saturday, July 6, 13
New Bar-Restaurant anywhere in the world !
General Formula:
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
!
!
!
!
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
!
!
!
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
!
!
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
!
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
* Foot Traffic
* Corner - if possible
* Existing fixtures - ideally
* Supportive Community
* Great deal on the lease
New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
!
!
!
New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
!
!
New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
!
New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
New Bar-Restaurant anywhere in the world !
General Formula:
CONCEPT
* Products (Food & Drink)
* Design
* Profitability & Business Plan
* Logistics
* Hours of Operation
New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
* Team
!
!
!
New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
* Team
* Training
!
!
New Bar-Restaurant anywhere in the world !
General Formula:
SERVICE
* Team
* Training
* Hospitality
!
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION
+
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION CONCEPT
+ +
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION CONCEPT SERVICE
+ + =
New Bar-Restaurant anywhere in the world !
General Formula:
LOCATION CONCEPT SERVICE
+ + =
$$$
Marketing & PR
Most restaurants still fail....
Saturday, July 6, 13
Cornell University and Michigan State University
!
!
Study of restaurants in three local markets over a 10-year period:
"beyond muddled concepts, failure seemed to stem in large part from an inability or unwillingness to give the business sufficient attention, whether due to lack of time, passion or knowledge."
YEAR 1 - 27% of restaurant startups failed; !
!
!
!
!
!
YEAR 1 - 27% of restaurant startups failed; !
YEAR 4 - 50% of those restaurants were no longer in business; !
!
!
YEAR 1 - 27% of restaurant startups failed; !
YEAR 4 - 50% of those restaurants were no longer in business; !
YEAR 5 - 60% had gone south. !
YEAR 1 - 27% of restaurant startups failed; !
YEAR 4 - 50% of those restaurants were no longer in business; !
YEAR 5 - 60% had gone south. !
YEAR 10 - 70% had failed.
30% Success Rate in 10 years
yet...
PDT - New York City
Trailer Happiness, LondonSaturday, July 6, 13
Trailer Happiness- London, UK
La Descarga - Hollywood
Broken Shaker - Miami
Schumman’s Bar - Munich, Germany
Union Bar - Copenhagen, Denmark
Black Pearl - Melbourne, Australia
Employees Only - New York City
All these bars have one thing in common
WHY:What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning?
WHY:What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?
Why should anyone care?
Simon Sinek
Simon Sinek’s
The Golden Circle
WHAT
HOW
WHAT
WHY
HOW
WHAT
People buy “why you do it” and not what
you do!
FOOD & COCKTAILS
FOOD & COCKTAILS
WHAT
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
WHAT
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
HOW
WHAT
ETHOS
BEST SERVICE, INGREDIENTS, ETC...
FOOD & COCKTAILS
ETHOSThe characteristic spirit of a culture, era, or community as seen in its beliefs and
aspirations.
Building a Family
YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food Runners Door People, Kitchen People,
Guests
Family - it’s emotional!
“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” (Simon Sinek)
What is Hospitality?
Legendary NYC Restaurateur
“ Service is a monologue-we decide how we want to do things and set our own standards for service. Hospitality, on the other hand is a dialogue. To be on a guest’s side requires listening to that person with every sense, and following up with a thoughtful, gracious, appropriate response. It takes both great service and great hospitality to rise to the top.” Danny Meyer – Setting the Table
Service is like a sheet of music
Hospitality is how you perform it
* Trickles down from top to bottom
YOU
Management
Bartenders, Servers
Apprentices, Bus Boys, Food Runners Door People, Kitchen People,
Guests
“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.People will follow.”
Seth Godin, Tribes: We Need You to Lead Us
Saturday, July 6, 13
“It's within these tribes that societies get built, that important things happen.”
David Logan, Tribal Leadership
Saturday, July 6, 13
PDT - New York City
Trailer Happiness- London, UK
La Descarga - Hollywood
Broken Shaker - Miami
Schumman’s Bar - Munich, Germany Schumman’s Bar, Munich, Germany
Saturday, July 6, 13
Union Bar - Copenhagen, Denmark Union Bar, Copenhagen, DenmarkSaturday, July 6, 13
Black Pearl - Melbourne, Australia
Employees Only - New York City Employees Only, NYCSaturday, July 6, 13
?Saturday, July 6, 13
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