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Oh, the places you should be going
(or...Storytelling in 2014 and beyond)
Jim Streisel, MJEHiLite adviser and
communications adviserCarmel (IN) High School
@CarmelJim
www.slideshare.net/CarmelJimSaturday, July 5, 14
The good ol’ days 1937 1944 1971 1982
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Just yesterday(metaphorically)
BroadsheetColor
Publish every two weeks
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Then…
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...the Web1996-97
1999ish
Early 2000s
Mid to late 2000s
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Today
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Print options
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Print options
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Are you online yet?
???Saturday, July 5, 14
You’re not? Why?Get there. Now.
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We’ll wait...
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So now that you’re online...
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What’s next?
Think about what you want to accomplish.
• Just get online? How often? How many new posts?
• Be more social? Why? Who?
• Share video? Audio?
• What does your student body use most often?
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Pick one
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Pick one...then explore.
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Websites
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Websites
• This is the building block/canvas for all of your expansion.
• Most use the free Wordpress content management system (CMS) - could use Drupal, Joomla, etc. (also free)
• A way to post breaking news, updates, visuals (slideshows, videos, etc.)
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Lots of ‘themes’
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What’s new?‘Responsive’ themes
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What to store?
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Photos
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Photos: Why?
• Readers love slideshows.
• Great to utilize all those photos you (should) already have but weren’t able to place in print.
• Easy to upload.
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Photos: How?
Lots of free services available online:
• FlickR
• Fotolog
• Picasa
• Photobucket
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Videos
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Videos: Why?• Can help tell visual and auditory stories better.
• Can enhance existing print coverage.
• Like photos, easy to upload.
• You don’t have to be a broadcast genius. Short clips work best. >>
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Videos: How?Lots of free services available online:
• YouTube
• SchoolTube
• Vimeo
• Smugmug
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Issuu
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Issuu: Why?
• Archives content
• Great for parents/alumni
• My favorite way to look at the paper.
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Issuu: How?
• Get PDFs of your publication.
• Go to www.issuu.com
• Follow the instructions. (It’s pretty straightforward.)
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Let’s get social.
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So many options…• Facebook
• Foursquare
• Vine
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Facebook…Pages
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Facebook…Have an identity and a personality.
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Twitter…diversify
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Twitter…schedule
Hootsuite works
great, too.
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Put it all together…
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Storify
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Great way for students to ‘build their brand.’
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Branding
(left) From the Kirkwood Call, Kirkwood High School
(above) From the HiLite, Carmel High School
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Other cool stuff
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QR codes
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Calendars
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CoverItLive
Election coverageSports coverageOlympicsFantasy sportsOther???
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CoverItLive in action
From Westside Wired, Westside High School
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Polls and Surveys•Tie in with print coverage.•Interact with your readers
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Spotify
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Apps
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Aurasma
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Or you can get really cool…
From FHNToday, Francis Howell North High School
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Bringing it all together
From the Foothill Dragon Press, Foothill Technology High School
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So what’s all this mean?How do your readers read?
Play to those habits.
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Use analytics
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Put it together
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Putting it together
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Resourceswww.jeadigitalmedia.orghttp://www.studentpress.org/nspa/http://www.columbia.edu/cu/cspa/http://www.facebook.com/journalists
On Twitter:@manfull@dgoble2001@storify@ericasmith@jeadigitalmedia
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Contact info and then questions
Jim Streiseljstreise@ccs.k12.in.us
@CarmelJimslideshare.net/CarmelJim
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