The Vortex

Changing media are changing business.

The Vortex.

The Vortex is a training and consulting company focused on digital marketing. The Vortex has been founded to support companies in dealing with a ever-changing business environment with a correct use of digital media.

The training modules are different for every target and for every company function. They are intended so that digital marketing are adopted to achieve own business goals.

Our mission.

1. Support European companies to fill knowledge gaps about digital media and online tecniques for marketing, communication, recruitment and business purposes.

2. Provide the essential information to take advantage of the opportunities offered by social media, online advertising, e-commerce and the increasing use of mobile devices.

3. Support our customers to keep up to date with the fast changing world of digital media.

Why Digital Marketing?In Europe

• 426.9m Europeans use the internet (65%), spending 14.8 hours online each week;

• One third (37%) of Europeans use more than one device;

• 21% use the Internet on their mobile phones (139.2m);

• 96% of European Internet users research online before shopping;

• 87% of European Internet users shop online;

Also…

• Users demand transparency and openness; they wish to be able to communicate with companies;

• the adoption of “always connected” devices require the definition of geo-marketing strategies in order to meet the needs of the consumers;

• social media are different from each other their use requires specific languages, specific goals and skilled staff;

• managers and companies must control their online reputation.

Our training approach.

• Training modules are designed for specific goals: Web marketing and social media approach;

Individual topics or trends;

Updates and insights about topics that have been already covered.

• Relevant business functions involved: Marketing and Communication;

Human Resources;

Sales Representatives and Teams;

Top Management.

Our Solutions.

• Training courses, seminars, workshops and enrichment/tutoring meetings delivered in-house;

• Different training steps: Short seminars (two/four hours);

Full day workshops;

Training courses along several days;

Exercises and interactive role-playing;

Full masters.

• Speeches, round table/panel discussions, institutional meetings, trade meetings.

• Marketing and Communication modules: SEO and SEM

Media & digital advertising

Social media marketing

Viral marketing

Digital business relationships

Brand reputation

Writing for the Web

Mobile marketing, apps and geolocalisation

Our Solutions - training courses and seminars

• Business modules: Benchmark competition via digital tools

Digital tools for sales networks

Export and use of digital tools to target international markets

E-commerce for SMEs

Web analytics

Social commerce

E-cruitment

• Personal Tutoring modules: Digital Media as business and relationship tools

Personal branding

Personal reputation

Our Solutions - training courses and seminars

Training methods

• Trainers are selected according to their know-how and expertise (companies, communication agencies, media agencies, etc.).• Thanks to our professional and managerial

experience, our presentations are in-depth as well as engaging:

case histories

best/worst practices

• Being up to date is a key part of every trainer's background;•Customised presentations:

Industry, business area, seniority, audience

Operating environment

Interaction with the class

Some of our Customers

European School of Economics

Condé Nast

Il Sole 24 Ore Formazione (training unit of leading financial newsaper in Italy)

RAI – Sipra, the State-owned broadcaster's advertising company

Hearst – Rusconi

Gruppo Editoriale Repubblica l’Espresso

Banzai (Italian digital publisher)

Chambers of Commerce (Milano, Monza, Bergamo, Pescara, ...)

Trade unions and confederations (Confindustria, Confesercenti, ...)

De Agostini

Poltronesofà

Original Marines

Opinion leadersThe vast experience of The Vortex in the world of Internet and digital technology has generated a large number of editorial collaborations.

Contacts

The VortexViale Monza, 1

20125 Milano

Tel. +39 02 36.58.91.89

E-mail: info@thevortex.it

www.thevortex.de

Some examples of training formats

Within and beyond Facebook: social media for business.

Goals:• The difference between the most popular social media;• The communication opportunities for customer retention and customer acquisition;• Increasing your value: how to make the most of social media.

Targets:• Freelance professionals;• Entrepreneurs and marketing directors;• Companies that want to increase their web presence and online business.

Develop your business with digital.Look beyond e-commerce.

Goals:• Activate the online distribution channel in your marketing mix;• promote sales making use of web-marketing techniques.

Targets:• For those who have an e-commerce website and intend to increase its turnover;• for those who are just starting with e-commerce and want to make the right decisions;• for entrepreneurs and marketing directors of companies who look to the web as a possible area of business development at the international level.

How to be found on the Internet.SEO and the positioning on search engines.Goals:• The techniques of search engine marketing (SEO, SEM, ...);• the importance of content and "backlinks" to succeed in SEO;• the media landscape on search engines (local marketing).

Targets:• Freelance professionals;• entrepreneurs and marketing directors;• companies that want to increase their web presence and online business.

Thank You for your attention