The ROI of Social Media

ROI of Social MediaScott D. Meyer#SMROI 9clouds.com/eduweb

#mertzmeyer

Photo: Protopito goes to Beijing

What is ROI?

(Gain from investment - Cost of investment) / Cost of investment

($5000 - $3500) / $3500 = 43%

9clouds.com/eduweb

Sales Funnel

ProspectLeadSale

Web visit, SM

Info request

Application

9clouds.com/eduweb

Sales Funnel Values

10,0001001

1%

1%

1%

$10,000

9clouds.com/eduweb

9clouds.com/eduweb

Set Goals and Values

9clouds.com/eduweb

Set Goals and Values

9clouds.com/eduweb

Funnel Visualization

9clouds.com/eduweb

Traffic Source

9clouds.com/eduweb

Assisted Conversions

9clouds.com/eduweb

Assisted Conversions

9clouds.com/eduweb

ROI of Linkedin and Pinterest

2003 2010Male (63%) Female (83%)

161 million >LinkedIn35–54 35–44Alumni ParentsText Visual

Individual UniversityTargeted

usageMore = More

$109K 59% have bought9clouds.com/eduweb

9clouds.com/eduweb

Connecting with alumni

& fundraising

9clouds.com/eduweb

$109k MINDSET FILTER DATA

9clouds.com/eduweb

1

2

34 5

Be Found

9clouds.com/eduweb

Get Connected

9clouds.com/eduweb

Get Connected

9clouds.com/eduweb

Get Connected

9clouds.com/eduweb

Get Connected

9clouds.com/eduweb

Contact Donors & Alumni

9clouds.com/eduweb

Connect w/ Donors & Alumni

Connect w/ Donors & Alumni

9clouds.com/eduweb

Connect w/ Donors & Alumni

9clouds.com/eduweb

Connect w/ Donors & Alumni

9clouds.com/eduweb

9clouds.com/eduweb

Set Up

9clouds.com/eduweb

Showcase

9clouds.com/eduweb

Contests

9clouds.com/eduweb

Search

9clouds.com/eduweb

Measure

9clouds.com/eduweb

Copyright

9clouds.com/eduweb

QuickTime™ and a decompressor

are needed to see this picture.

Hootsuite HubSpotGoogle Analytics Lead generation

Mailchimp WhatcountsPinerly Inigral

Toolbox Toolbelt

9clouds.com/eduweb

Digital Sandbox Custom Sandbox

9clouds.com/eduweb

DigSandbox.com

9clouds.com/eduweb

Thank You

facebook.com/9clouds

@MrScottMeyerLinkedin.com/in/scottdavidmeyer

9clouds.com/eduweb