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ROI of Social Media Scott D. Meyer #SMROI 9clouds.com/eduweb

The ROI of Social Media

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Learn how to measure the ROI of social media with an introduction to sales funnels, ROI formulas and special tips on LinkedIn and Pinterest. For more resources, visit http://9clouds.com/resources

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Page 1: The ROI of Social Media

ROI of Social MediaScott D. Meyer#SMROI 9clouds.com/eduweb

Page 2: The ROI of Social Media

#mertzmeyer

Page 3: The ROI of Social Media

Photo: Protopito goes to Beijing

Page 4: The ROI of Social Media

What is ROI?

(Gain from investment - Cost of investment) / Cost of investment

($5000 - $3500) / $3500 = 43%

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Page 5: The ROI of Social Media

Sales Funnel

ProspectLeadSale

Web visit, SM

Info request

Application

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Page 6: The ROI of Social Media

Sales Funnel Values

10,0001001

1%

1%

1%

$10,000

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Page 7: The ROI of Social Media

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Page 8: The ROI of Social Media

Set Goals and Values

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Page 9: The ROI of Social Media

Set Goals and Values

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Page 10: The ROI of Social Media

Funnel Visualization

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Traffic Source

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Assisted Conversions

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Assisted Conversions

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Page 14: The ROI of Social Media

ROI of Linkedin and Pinterest

2003 2010Male (63%) Female (83%)

161 million >LinkedIn35–54 35–44Alumni ParentsText Visual

Individual UniversityTargeted

usageMore = More

$109K 59% have bought9clouds.com/eduweb

Page 15: The ROI of Social Media

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Connecting with alumni

& fundraising

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$109k MINDSET FILTER DATA

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Page 18: The ROI of Social Media

1

2

34 5

Be Found

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Get Connected

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Get Connected

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Page 21: The ROI of Social Media

Get Connected

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Page 22: The ROI of Social Media

Get Connected

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Contact Donors & Alumni

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Connect w/ Donors & Alumni

Page 25: The ROI of Social Media

Connect w/ Donors & Alumni

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Page 26: The ROI of Social Media

Connect w/ Donors & Alumni

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Page 27: The ROI of Social Media

Connect w/ Donors & Alumni

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Page 28: The ROI of Social Media

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Page 29: The ROI of Social Media

Set Up

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Showcase

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Page 31: The ROI of Social Media

Contests

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Page 32: The ROI of Social Media

Search

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Measure

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Copyright

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QuickTime™ and a decompressor

are needed to see this picture.

Page 35: The ROI of Social Media

Hootsuite HubSpotGoogle Analytics Lead generation

Mailchimp WhatcountsPinerly Inigral

Toolbox Toolbelt

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Digital Sandbox Custom Sandbox

Page 36: The ROI of Social Media

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DigSandbox.com

Page 37: The ROI of Social Media

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Page 38: The ROI of Social Media

Thank You

facebook.com/9clouds

@MrScottMeyerLinkedin.com/in/scottdavidmeyer

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