The Next Wave of Business Models in Emerging Asia

THE NEXTOF BUSINESS MODELS

IN EMERGING ASIA WAVE

Asher Devang Christian Kruse Andy Parker Pontus Siren

The authors

The full research article with case studies is available at MIT Sloan Management Review

Asia is the fastest growing economic region in the world

that have been driven itsgrowth and evolving

two wavesof business model

The First Wave is based on the replication of existing business models at

lower cost

and the emergingSecond Wave is driven by

novel business models

where companies radically

and identify creative ways of orchestrating partnerships and ecosystems

OpportunitiesChallenges

The Second Wave creates

To assess the opportunities and threats, companies have to address

questions

To what degree is your business at risk?

1

Not all industries face imminent disruption

Companies should scan forearly indicators of disruption

Companies should scan forearly indicators of disruption

policy change

New VC trends

new entrants

How can others do what you are doing, differently?

2

Businesses have to reimagine themselvesand to develop new business model

innovation programs operating along venture capital lines will be efficient ways to develop new business model

How can you test and scale a new business model?

3

Successful new business models typically pivot several times before finding the right path

The execution team should be operating outside the core business

with sponsorship fromsenior leaders,

test and refine their new business models in a rigorous and structure way

To Sum

Fierce competition is forcing Asian companies to increasingly embrace business model innovation

The future belongs to those that canadapt quickly

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