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THE NEXTOF BUSINESS MODELS
IN EMERGING ASIA WAVE
Asher Devang Christian Kruse Andy Parker Pontus Siren
The authors
The full research article with case studies is available at MIT Sloan Management Review
Asia is the fastest growing economic region in the world
that have been driven itsgrowth and evolving
two wavesof business model
The First Wave is based on the replication of existing business models at
lower cost
and the emergingSecond Wave is driven by
novel business models
where companies radically
and identify creative ways of orchestrating partnerships and ecosystems
OpportunitiesChallenges
The Second Wave creates
To assess the opportunities and threats, companies have to address
questions
To what degree is your business at risk?
1
Not all industries face imminent disruption
Companies should scan forearly indicators of disruption
Companies should scan forearly indicators of disruption
policy change
New VC trends
new entrants
How can others do what you are doing, differently?
2
Businesses have to reimagine themselvesand to develop new business model
innovation programs operating along venture capital lines will be efficient ways to develop new business model
How can you test and scale a new business model?
3
Successful new business models typically pivot several times before finding the right path
The execution team should be operating outside the core business
with sponsorship fromsenior leaders,
test and refine their new business models in a rigorous and structure way
To Sum
Fierce competition is forcing Asian companies to increasingly embrace business model innovation
The future belongs to those that canadapt quickly
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