The Document Triangle: A Guest Lecture

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Lecture given to students 'Media Studies' at the University of Amsterdam (2003).

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Nov. 14, 2003 Information architecture: Structure, content, and form 1

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Information architecture:Structure, content, and form

Peter J. Bogaards (BogieLand.com)Information designer & information architect“Sharing knowledge is better than having it.”

Media Studies - University of AmsterdamNovember 14, 2003

Nov. 14, 2003 Information architecture: Structure, content, and form 2

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Introduction

• Background in instructional design (UvA 1987)• Design of (tech) facilities to enhance human

learning processes• Interface, interaction, and information designer

(Informaat)• WWW: Electronic documentation and user interface

design merger• Information designer and information architect

(Razorfish EU)• InfoDesign blog (1997): infodesign.bogieland.com -

>230,000 visits• BogieLand (2003): Information design &

information architecture company

Nov. 14, 2003 Information architecture: Structure, content, and form 3

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Questions to answer

• What is user experience, (information) design / architecture?• What is a document?• What are dimensions of a document? The document triangle.• What do you get when you abstract these dimensions?• What is the impact of computation and connectivity on these

dimensions?

Nov. 14, 2003 Information architecture: Structure, content, and form 4

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

User experience

Nov. 14, 2003 Information architecture: Structure, content, and form 5

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

bbc

Nov. 14, 2003 Information architecture: Structure, content, and form 6

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Ebay

Nov. 14, 2003 Information architecture: Structure, content, and form 7

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

google

Nov. 14, 2003 Information architecture: Structure, content, and form 8

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

IcebergA

Nov. 14, 2003 Information architecture: Structure, content, and form 9

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Iceberg UX

Nov. 14, 2003 Information architecture: Structure, content, and form 10

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

What is user experience?The elements of user experienceJ.J. Garrett 2002

Nov. 14, 2003 Information architecture: Structure, content, and form 11

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Information design

Nov. 14, 2003 Information architecture: Structure, content, and form 12

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

What is information design?

• Understanding, useful, making sense (‘complexity’)• User-centered design: Thinking ‘outside in’ versus ‘inside out’• To design is to decide: To provide a design rationale (reasoning on

decisions)• Reference to context, constraints, goals, and requirements• Products: Conventional (signage/wayfinding) and information artifacts

(paper/digital e.g. CUI/GUI, sites, handhelds, and documentation)• History: Minard (1861), Zwaga, Tufte, Jacobson, IDJ/IIID, and STC ID

SIG (>3000 members)• Relation with graphic design, document design, interaction design,

technical writing, interface design, sound design, and informationarchitecture...

Nov. 14, 2003 Information architecture: Structure, content, and form 13

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Information design history

Nov. 14, 2003 Information architecture: Structure, content, and form 14

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Information architecture

Nov. 14, 2003 Information architecture: Structure, content, and form 15

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

What is information architecture?

• Concept of ‘space’: (atoms) buildings (e.g. house,office, factory, museum) and (bits) sites (e.g. intranet,blog, company site, search engine, auction site)

• Naming, labeling, organizing, and structuring ofinformation

• Navigation (3 Qs: source point/location, targetpoint/location, and path to follow) and browse/search(findability)

• Strong position in design and development for WWW• Information architecture history: Wurman 1976

(Information architects), LIS (Rosenfeld/Morville),ASIS&T IA Summit, AIfIA

Nov. 14, 2003 Information architecture: Structure, content, and form 16

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

The Winchester mystery house

Courtesy of Alan Cooper

Nov. 14, 2003 Information architecture: Structure, content, and form 17

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

The document

Nov. 14, 2003 Information architecture: Structure, content, and form 18

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Docs

Nov. 14, 2003 Information architecture: Structure, content, and form 19

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

The document concept

• Obvious and non-obvious ones• Monolithic documents• ‘Paper’ versus electronic documents• Conceptual, logical and physical layers of documents• Fixed document (PDFs) / assembled ‘on-the-fly’ (e.g. search results)• Bottom-up (blog posts) / top-down (enterprise IA/digital libs)• Technology: DOM, .doc, .txt, .htm, .exe, .etc

Nov. 14, 2003 Information architecture: Structure, content, and form 20

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

The document triangle

Nov. 14, 2003 Information architecture: Structure, content, and form 21

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Structure

Nov. 14, 2003 Information architecture: Structure, content, and form 22

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

structures

Nov. 14, 2003 Information architecture: Structure, content, and form 23

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

The structure dimension

• Creating a conSTRUCtion• To identify the wholes and parts - (de)composition -

category criteria and mistakes – hierarchy -identification of objects and its composites

• A noun and verb: To structure - to create structure -to bring more structure to its structure

• Similarities and (quantity/quality) differences• Relationship(s) between objects - dependencies• R.S. Wurman: LATCH-principle• Cognition (‘conSTRUCtionism’), granularity, and order• Technology: DTD, Schema

Nov. 14, 2003 Information architecture: Structure, content, and form 24

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Content

Nov. 14, 2003 Information architecture: Structure, content, and form 25

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

content

Nov. 14, 2003 Information architecture: Structure, content, and form 26

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

The content dimension

• The dynamic interests, needs, and wants of the informationconsumer (people) and producer (editor): the prosumer

• Data (‘factoids’) versus instructions/explanations• Domain knowledge (dependent and independent)• Facts -> interpretations -> opinions -> theories• Referential: References to reality (De Saussure)• Technology: (X)HTML, XML, RDF, DC, OIL, ...

Nov. 14, 2003 Information architecture: Structure, content, and form 27

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

From data to wisdom

Courtesy of N. Shedroff

Nov. 14, 2003 Information architecture: Structure, content, and form 28

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Form

Nov. 14, 2003 Information architecture: Structure, content, and form 29

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Forms

Nov. 14, 2003 Information architecture: Structure, content, and form 30

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

The form dimension

• Formats:– textual (e.g. typography)– visual (diagrams/stills/moving)– auditive (voice, FXs, music)– motion (input/output mechs)

• Visual design -> sensorial design (N. Shedroff)• Meta(media) specific attributes• Form is the manifestation of an underlying 'model'• 'Form follows function'• Technology: DSSSL, CSS, XSL(T), SVG/PNG, ...

Nov. 14, 2003 Information architecture: Structure, content, and form 31

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Abstraction

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InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

abstract

By Pablo Picasso

Nov. 14, 2003 Information architecture: Structure, content, and form 33

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Meta-level thinking

Nov. 14, 2003 Information architecture: Structure, content, and form 34

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

A thought experiment

• Reflection• Abstraction of the 3 dimensions: meta-level thinking• Meta-structure: knowledge representation, conceptual or knowledge

structures, pattern expressions - control structures (if ... then ... else...)

• Meta-content: meta data (‘data about data’)• Meta-form: Strategic declarations on form

- visual: Robert Horn's ‘Visual Language’- audio: Earcons (sound FXs) / techno?- textual: Hypertext

Nov. 14, 2003 Information architecture: Structure, content, and form 35

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Computation

Nov. 14, 2003 Information architecture: Structure, content, and form 36

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

computation

Charles Babbage1791-1871

Nov. 14, 2003 Information architecture: Structure, content, and form 37

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

The computation attribute

• Machine-attributes: Features and functions• Manipulation of symbol systems: Algorithms vs.

heuristics• Input/Output - Emergent adaptation• Computing the structure, content, and form of

documents• User modelling• Knowledge engineering, artificial intelligence, the

semantic web initiative

Nov. 14, 2003 Information architecture: Structure, content, and form 38

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Connectivity

Nov. 14, 2003 Information architecture: Structure, content, and form 39

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

connect

Nov. 14, 2003 Information architecture: Structure, content, and form 40

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

The connectivity attribute

• Information, communication, coordination,collaboration

• n-1, 1-1, 1-n, n-n• Hardly any space and time constraints• Trends: p2p, wireless, mobile, ubicomp• Impact on people, groups, organizations, states• Exchange of information• Online webservices

Nov. 14, 2003 Information architecture: Structure, content, and form 41

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Conceptual model of thinking

Nov. 14, 2003 Information architecture: Structure, content, and form 42

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

Wrap-up

• Objective ID/A: To find, use, and understand information• What’s the document and the process?• What’s its structure and how to structure?• What’s its contents and how does it serve human needs?• What’s are the representational forms in use and how do they make

optimal use of the media specific attributes?• What are structure, content, and form in conceptual terms?• How to integrate computation and connectivity in the document

dimensions?

Nov. 14, 2003 Information architecture: Structure, content, and form 43

InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com

questions

infodesign.bogieland.com