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Lecture given to students 'Media Studies' at the University of Amsterdam (2003).
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Nov. 14, 2003 Information architecture: Structure, content, and form 1
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Information architecture:Structure, content, and form
Peter J. Bogaards (BogieLand.com)Information designer & information architect“Sharing knowledge is better than having it.”
Media Studies - University of AmsterdamNovember 14, 2003
Nov. 14, 2003 Information architecture: Structure, content, and form 2
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Introduction
• Background in instructional design (UvA 1987)• Design of (tech) facilities to enhance human
learning processes• Interface, interaction, and information designer
(Informaat)• WWW: Electronic documentation and user interface
design merger• Information designer and information architect
(Razorfish EU)• InfoDesign blog (1997): infodesign.bogieland.com -
>230,000 visits• BogieLand (2003): Information design &
information architecture company
Nov. 14, 2003 Information architecture: Structure, content, and form 3
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Questions to answer
• What is user experience, (information) design / architecture?• What is a document?• What are dimensions of a document? The document triangle.• What do you get when you abstract these dimensions?• What is the impact of computation and connectivity on these
dimensions?
Nov. 14, 2003 Information architecture: Structure, content, and form 4
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
User experience
Nov. 14, 2003 Information architecture: Structure, content, and form 5
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
bbc
Nov. 14, 2003 Information architecture: Structure, content, and form 6
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Ebay
Nov. 14, 2003 Information architecture: Structure, content, and form 7
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Nov. 14, 2003 Information architecture: Structure, content, and form 8
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
IcebergA
Nov. 14, 2003 Information architecture: Structure, content, and form 9
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Iceberg UX
Nov. 14, 2003 Information architecture: Structure, content, and form 10
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
What is user experience?The elements of user experienceJ.J. Garrett 2002
Nov. 14, 2003 Information architecture: Structure, content, and form 11
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Information design
Nov. 14, 2003 Information architecture: Structure, content, and form 12
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
What is information design?
• Understanding, useful, making sense (‘complexity’)• User-centered design: Thinking ‘outside in’ versus ‘inside out’• To design is to decide: To provide a design rationale (reasoning on
decisions)• Reference to context, constraints, goals, and requirements• Products: Conventional (signage/wayfinding) and information artifacts
(paper/digital e.g. CUI/GUI, sites, handhelds, and documentation)• History: Minard (1861), Zwaga, Tufte, Jacobson, IDJ/IIID, and STC ID
SIG (>3000 members)• Relation with graphic design, document design, interaction design,
technical writing, interface design, sound design, and informationarchitecture...
Nov. 14, 2003 Information architecture: Structure, content, and form 13
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Information design history
Nov. 14, 2003 Information architecture: Structure, content, and form 14
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Information architecture
Nov. 14, 2003 Information architecture: Structure, content, and form 15
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
What is information architecture?
• Concept of ‘space’: (atoms) buildings (e.g. house,office, factory, museum) and (bits) sites (e.g. intranet,blog, company site, search engine, auction site)
• Naming, labeling, organizing, and structuring ofinformation
• Navigation (3 Qs: source point/location, targetpoint/location, and path to follow) and browse/search(findability)
• Strong position in design and development for WWW• Information architecture history: Wurman 1976
(Information architects), LIS (Rosenfeld/Morville),ASIS&T IA Summit, AIfIA
Nov. 14, 2003 Information architecture: Structure, content, and form 16
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
The Winchester mystery house
Courtesy of Alan Cooper
Nov. 14, 2003 Information architecture: Structure, content, and form 17
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
The document
Nov. 14, 2003 Information architecture: Structure, content, and form 18
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Docs
Nov. 14, 2003 Information architecture: Structure, content, and form 19
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
The document concept
• Obvious and non-obvious ones• Monolithic documents• ‘Paper’ versus electronic documents• Conceptual, logical and physical layers of documents• Fixed document (PDFs) / assembled ‘on-the-fly’ (e.g. search results)• Bottom-up (blog posts) / top-down (enterprise IA/digital libs)• Technology: DOM, .doc, .txt, .htm, .exe, .etc
Nov. 14, 2003 Information architecture: Structure, content, and form 20
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
The document triangle
Nov. 14, 2003 Information architecture: Structure, content, and form 21
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Structure
Nov. 14, 2003 Information architecture: Structure, content, and form 22
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
structures
Nov. 14, 2003 Information architecture: Structure, content, and form 23
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
The structure dimension
• Creating a conSTRUCtion• To identify the wholes and parts - (de)composition -
category criteria and mistakes – hierarchy -identification of objects and its composites
• A noun and verb: To structure - to create structure -to bring more structure to its structure
• Similarities and (quantity/quality) differences• Relationship(s) between objects - dependencies• R.S. Wurman: LATCH-principle• Cognition (‘conSTRUCtionism’), granularity, and order• Technology: DTD, Schema
Nov. 14, 2003 Information architecture: Structure, content, and form 24
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Content
Nov. 14, 2003 Information architecture: Structure, content, and form 25
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
content
Nov. 14, 2003 Information architecture: Structure, content, and form 26
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
The content dimension
• The dynamic interests, needs, and wants of the informationconsumer (people) and producer (editor): the prosumer
• Data (‘factoids’) versus instructions/explanations• Domain knowledge (dependent and independent)• Facts -> interpretations -> opinions -> theories• Referential: References to reality (De Saussure)• Technology: (X)HTML, XML, RDF, DC, OIL, ...
Nov. 14, 2003 Information architecture: Structure, content, and form 27
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
From data to wisdom
Courtesy of N. Shedroff
Nov. 14, 2003 Information architecture: Structure, content, and form 28
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Form
Nov. 14, 2003 Information architecture: Structure, content, and form 29
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Forms
Nov. 14, 2003 Information architecture: Structure, content, and form 30
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
The form dimension
• Formats:– textual (e.g. typography)– visual (diagrams/stills/moving)– auditive (voice, FXs, music)– motion (input/output mechs)
• Visual design -> sensorial design (N. Shedroff)• Meta(media) specific attributes• Form is the manifestation of an underlying 'model'• 'Form follows function'• Technology: DSSSL, CSS, XSL(T), SVG/PNG, ...
Nov. 14, 2003 Information architecture: Structure, content, and form 31
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Abstraction
Nov. 14, 2003 Information architecture: Structure, content, and form 32
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
abstract
By Pablo Picasso
Nov. 14, 2003 Information architecture: Structure, content, and form 33
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Meta-level thinking
Nov. 14, 2003 Information architecture: Structure, content, and form 34
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
A thought experiment
• Reflection• Abstraction of the 3 dimensions: meta-level thinking• Meta-structure: knowledge representation, conceptual or knowledge
structures, pattern expressions - control structures (if ... then ... else...)
• Meta-content: meta data (‘data about data’)• Meta-form: Strategic declarations on form
- visual: Robert Horn's ‘Visual Language’- audio: Earcons (sound FXs) / techno?- textual: Hypertext
Nov. 14, 2003 Information architecture: Structure, content, and form 35
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Computation
Nov. 14, 2003 Information architecture: Structure, content, and form 36
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
computation
Charles Babbage1791-1871
Nov. 14, 2003 Information architecture: Structure, content, and form 37
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
The computation attribute
• Machine-attributes: Features and functions• Manipulation of symbol systems: Algorithms vs.
heuristics• Input/Output - Emergent adaptation• Computing the structure, content, and form of
documents• User modelling• Knowledge engineering, artificial intelligence, the
semantic web initiative
Nov. 14, 2003 Information architecture: Structure, content, and form 38
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Connectivity
Nov. 14, 2003 Information architecture: Structure, content, and form 39
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
connect
Nov. 14, 2003 Information architecture: Structure, content, and form 40
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
The connectivity attribute
• Information, communication, coordination,collaboration
• n-1, 1-1, 1-n, n-n• Hardly any space and time constraints• Trends: p2p, wireless, mobile, ubicomp• Impact on people, groups, organizations, states• Exchange of information• Online webservices
Nov. 14, 2003 Information architecture: Structure, content, and form 41
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Conceptual model of thinking
Nov. 14, 2003 Information architecture: Structure, content, and form 42
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
Wrap-up
• Objective ID/A: To find, use, and understand information• What’s the document and the process?• What’s its structure and how to structure?• What’s its contents and how does it serve human needs?• What’s are the representational forms in use and how do they make
optimal use of the media specific attributes?• What are structure, content, and form in conceptual terms?• How to integrate computation and connectivity in the document
dimensions?
Nov. 14, 2003 Information architecture: Structure, content, and form 43
InfoDesign: To surf the community Peter J. Bogaardsinfodesign.bogieland.com
questions
infodesign.bogieland.com