Team Team Go Team.V6

Concept for a REMIX

or REMIXABLE

WORKA Pitch to The University of

SydneyFaculty of Arts,

Digital Cultures Department

Presented on: Saturday 28th March 2009

By: Team Team Go TeamMembers: Kerilynn Petersen, Anita Sulentic, Denise Teal, Alicia Shum

Our Mission Statement

To use digital mediums to communicate the course outline and benefits of the

Digital Communications and Cultures Program in order to attract, excite and entice

current, prospective domestic and international students to enrol in the degree/s.

Current statement for the program:

“The Digital Communication and Culture programs take an interdisciplinary approach to

understanding the changes in information and communication technologies, which

dramatically impact everyday life. The course examines the complex interplay between

technical infrastructures, design practices, policy frameworks, organisational models, cultural

identities, technologies and social power.”

We want to bring this statement to life!

What do we currently have?

• Cute animation / remix – excites people

• Concise information on the course and its aims

• Clear navigation

http://www.arts.usyd.edu.au/departs/digitalcultures/

How can it be improved?

• By DEMONSTRATING remixed creations by students

• This will help COMMUNICATE the purpose and outcomes of the course

• EXCITING remixed media to entice and enthuse prospective domestic

students, international students and current students

• All in a cost-effective manner

END RESULT:

More students enrolled, more resources, more fun!

Isn’t this just for one department?

No…

This is a pilot created for the applicable department, but can easily be created for

other Arts Departments:

• English

• Philosophy

• Science etc

Benefit all departments who want to attract more students and convey the high

calibre of work by past students

Showcase Sydney Uni as a leader in new media and digital communication

So what’s the grand plan?

Aim...

To create a remixed banner for the Digital Cultures page which conveys

how exciting this course is and to showcase student works

So what’s the grand plan?

• VISUAL testimony of the course

• Clear and interactive links to communicate information

• Build on current USYD technology and banners for ease of

implementation

Remixed/Remixable Work

Please note that this is just an EXAMPLE

Banners will consist of remixed media: videos, images, text, sound, interactive links and rollovers etc…

Remixed/Remixable Work

Please note that this is just an EXAMPLE

Banners will consist of remixed media: videos, images, text, sound, interactive links and rollovers etc…

Remixed/Remixable Work

Please note that this is just an EXAMPLE

Banners will consist of remixed media: videos, images, text, sound, interactive links and rollovers etc…

Remixed/Remixable Work

Please note that this is just an EXAMPLE

Banners will consist of remixed media: videos, images, text, sound, interactive links and rollovers etc…

Remixed/Remixable Work

Please note that this is just an EXAMPLE

Banners will consist of remixed media: videos, images, text, sound, interactive links and rollovers etc…

Components/Actors

Breakdown of Costs

• Production $ 850

• Design $ 1500

• Development $ 2650

Total = $5000

Transformation

Transformation

Business Model

• Already have the framework and flash elements in current USYD website –

building on this strength

• Simple facilitation process with other departments

• Requirements of other departments: initial consultation, reasons for undertaking

project, agreement on key messages, image/film availability and approval to use

students work

Just to re-cap!

• We are using current technology and available capabilities

to create a remixed work.

• Digital Communications and Cultures program is all about this new medium.

We will be using digital mediums to a greater effect in order to communicate the

course outline and benefits of this program.

• The MEDIUM is the MESSAGE!

• End result: more interactivity + more attraction = more enrolments!

• Extra bonus: ease of adoption for other departments.

ANY QUESTIONS?Don’t be shy to ask…