View
10
Download
1
Category
Preview:
Citation preview
SWOT ANALYSIS FOR DELL
BY:
BACHU VINAY CHAITHANYA
Dell Inc.Name Dell Inc.
Industries served Computer Hardware, Software, IT Services, IT Consulting
Geographic Served Worldwide
Headquarters U.S.
Current CEO Michael Dell
Revenue $ 56.94 billion (2013)
Profit $ 3.12 billion (2013)
Employees 115,000 (2013)
Main Competitors Apple Inc., Samsung Electronics, Lenovo, HP, Sony, Asus and Many others
1. Growing market share2. Direct sales approach
3. Build to Order approach4. Long term partnerships with reputable suppliers of
name-brand parts and components
5. Reputation/image6. JIT, know-how and
capabilities7. Contracts with local
service providers to handle customer requests for repairs
8. Environmental policy
1. Lacks the product line and service breadth of
Hewlett Packard and IBM2. The direct sales approach
is not the preferred distribution channel in
Europe.3. No in-house repair service capabilities
1. Customers value convenience and one stop
shopping2. Low cost
manufacturing countries (Indonesia, Philippines
etc.)3. Marketing on the
Internet4. PC households with
Internet access will increase 5% every year5. Some rivals weak in PCs in all the world’s
major markets6. Servers market can be
tapped
1. Global economic recession2. Aggressive pricing wars3. Continuously changing
consumer demands.4. Strong brand name of competitors (IBM, HP)5. Rapid technological
advancement6. A long-term slow down in
global sales of PC’s and servers
7. Corporate customers relying more and more
heavily on the systems and service capabilities that IBM
and HP provide
Strength Weakness
Opportunities Threats
Comparison of Laptop Manufacturers
TOWS MATRIX DEVELOPMENT
S-O Strategies W-O Strategies
1. Conduct aggressive domestic advertising campaign. (S1, S2, S3, S5, O1, O2, O3, O5, O6, O7)
2. Establishing new manufacturing plants in countries like Philippines, Indonesia to avoid operating costs
1. Joint Venture with EMC to offer storage services, Server services
(W1, O1, O5, O6)
2. Open Dell outlet stores (W2, W3, O6, O7)
S-T Strategies W-T Strategies
1. Produce low price standardized PC.
(T2, S1, S2, S4, S5, S7)
2. Reduce workforce by 1700 employees to cut costs
(T1, T2, S2, S3, S4, S7, T6)
1. Conduct aggressive global advt campaign to promote Dell Direct Selling (W2, T3, T2)
2. Digital Marketing of products
3. Sustainable and achieving competitive advantage.
Recommended