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We all have stories to tell about our institutions and the people who are a part of them. How do we bring those together in creative ways that help us build our identity or brand? What role do words and images play in telling those stories? What about sound? This session will share some principles and concepts to help you develop a message, breathe life into your mission, and help your campus community and other audiences know who you are.
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Telling Your Story:How Ideas, Words and Images Can Come Together
Sunday, January 8, 12
Think of three stories — books or movies that you love.
Sunday, January 8, 12
They simplify.
They are memorable.
They help us relate.
Why tell stories?
Sunday, January 8, 12
Think of your three favorite characters from books or movies that you love.
Sunday, January 8, 12
What are the parts to a story?
Character PlotSetting
Sunday, January 8, 12
Where do we find stories?
Sunday, January 8, 12
Think of a favorite or interesting:
• faculty member
• student
• alumnus
• staff member
• donor or booster
Sunday, January 8, 12
• Why they love their field
• What they think of students
• Why they teach or research what they do
• More about their personal lives, hobbies, interests
FACULTY
Sunday, January 8, 12
• Why they came to Our College
• Their hopes, dreams and plans
• Their experiences in the classroom, labs and field
STUDENTS
Sunday, January 8, 12
• Their memories of their college experience
• Their experience in the workplace
ALUMNI
Sunday, January 8, 12
• How they view Our College
• Why they do what they do
STAFF
Sunday, January 8, 12
• How they interact with students, faculty, staff
COMMUNITY
Sunday, January 8, 12
To whom do we tell these stories?
Sunday, January 8, 12
To whom do we tell these stories?
To the same audiences.
Sunday, January 8, 12
Do you know your institution’s mission? What is your brand?
Sunday, January 8, 12
It makes a good story even better
It adds style and imagery
What is storytelling?
Sunday, January 8, 12
What avenues do you have for telling your institution’s stories?
Sunday, January 8, 12
Storytelling in the digital age
DocumentarySoundImages and Video
Sunday, January 8, 12
What stories or traditions does
everyone at your institution
know about?
Sunday, January 8, 12
What stories do you know about your institution that not enough people know?
Sunday, January 8, 12
Key Pointers
Sunday, January 8, 12
Own it. Make it your story. Embrace it fully.
Sunday, January 8, 12
Tell it earnestly, enthusiastically and expressively.
Sunday, January 8, 12
Know it by heart.
Sunday, January 8, 12
Pay attention to pacing.
Sunday, January 8, 12
Pass on wisdom.
Sunday, January 8, 12
Help people see themselves in the world you create.
Sunday, January 8, 12
The story of your institution is the story of its people.
It is a spirit, not a timeline.
It is organic, not linear.
Sunday, January 8, 12
Graham Garner
Assoc. VP for Marketing and Communication
Wartburg College
Social media handle: garnergraham
graham.garner@wartburg.edu or garnergraham@gmail.com
Sunday, January 8, 12
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