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Kerry Rego Consulting spoke at Healdsburg High in October 2011. Talking about social media and technology tools, strategy for success, reputation management, the state of social media education, jobs and more.
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Social Media:What Students Need to
Know
Kerry Rego Consulting
"Technology takes on the values and intentions of its
users." - Alec J. Ross, Sec of State Hillary Clinton's Chief Innovation Advisor
Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.
Social Media, A Definition:
Wikipedia
•Facebook 800m users
•Twitter 100m users •YouTube 4b+ views/day
•LinkedIn 120m users
•Google+ 40m users
Why is Social Media Important?
1. Facebook 503b2. Google 272b
22. Wikimedia 5.6b28. CBS Interactive 4.1b
32. Twitter 3.4b33. ESPN 3.3B
Page Views Per Month
Source: Comscore Sept 2011
Where Do You Start?
•Goal• Tools, Research• Routine• Measure• Adjust• Persist
7 C’s of Social Media
• Communication (public relations)• Cause support (philanthropy)• Contests (game metric)• Collaboration (thought leadership)• Connecting others (networking)• Customer service (listening)• Community building (loyalty)
*Dose of Digital concept
GOAL
Reputation Management
• NOTHING IS PRIVATE
• Get a web presence & domain
• Start writing about you
• Set up LinkedIn account
• Set up Google Alerts
My site resources: http://bit.ly/krcrepmng
Honesty
• There is no real education for Social Media. I’m working on it.
• It’s never been harder to get a job.
• Technology is about the only bright spot in the economy.
• Get digital skills whatever you do!
THANK YOU!Kerry Rego Consulting
707.548.9823KerryRegoConsulting.com
Facebook.com/KerryRegoConsulting
Twitter @kregobiz
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